Vinyl Packaging: Bob Hund Fantastiskt

Would you buy a single worth $3,650? The Swedish rock band Bob Hund released their single Fantastiskt (fantastic) as a 12" one copy vinyl record that only allows 30 playings. The record was placed on a turntable with the lyrics ...
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Viral Marketing- the good,the bad, & the ugly

Viral marketing campaigns use mystery, fun, and often, deception to help create buzz for a new product. Sometimes such campaigns succeed; sometimes they backfire. Let’s take a look at these cases and try to see what they did right and ...
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rubino

Featured Designer: Chris Rubino

About Chris Rubino: Chris's works have been exhibited in Europe, Japan, Hong Kong and the U.S. He recently has created designs & illustrations for such clients as The New York Times, Banana Republic & The NY Public Theater. Rubino’s work ...
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id3 editor

CD Manufacturing: All About ID3 Tags

First, what is tagging? The process of including information other than sound into these digital audio files is commonly referred to as "tagging" in which you "tag" the audio file with additional information that describes the audio file. What is ...
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CD Packaging: Kanye Reveals 5 Alternate Album Covers

Do you remember Kanye West's album art drama? That seems like very old news but apparently, the guy is still not over it (maybe not until Nov 22, the official album release date...). He used the CD Packaging 'controversy' to ...
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Pontypool

DVD Packaging with HANDS

Horror films love hands in their movie posters and DVD artwork. Hands can show struggle, pain, anger, and desperation. And as we all know, hands are used to slice, chop, and strangle among others.  Here are movie posters and DVD ...
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Indie Musicians: “Grunt Work” is What Building Your Music Career is All About

Replace Your Misconceptions As a consultant and educator, it’s my job to replace your misconceptions about the music business with a dose of business savvy. It’s not surprising that so many artists don’t have a clue about how much grunt ...
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CD Packaging: P-Money Everything

This CD artwork took more than 350 hours to complete. It is constructed from styrofoam, balsa wood, coloured paper and cotton wool which were shot as part of a diorama. (Check 'the making' below) Inspired by the many sample tracks ...
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The 3 Musts of Promotional Products

Don't simply print your band name on a piece of shirt just for the sake of having promotional items. You have to give good attention to your promotional products in order for it to be effective. Be strategic and smart ...
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Indie Musicians: The Dos and Don’ts of Touring

Touring is so much fun! Well, as long as you never complain. Or go to the toilet. Or eat. The Guardian's Indie Professor made a fun but sensible list of the do's and don'ts of touring. This list is by no ...
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