Have you seen OK Go’s latest music video, “I Won’t Let You Down”? Crazy, isn’t it? Now, some of you might hate OK Go for having too many gimmicks (like Flaming Lips or Kiss). Why can’t musician just be known for their music alone? do we really have to make crazy stunts to sell? Sorry to […]
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Dropping a new album in the era of online streaming
As services such as Pandora and Spotify are becoming popularized, the music industry has taken a step back to survey the potential damage. Big artists like Beyonce and Taylor Swift have chosen to keep their albums from being available to stream, blaming the decline in music industry sales on streaming services. But what does that […]
Stay relevant by investing in engaging branding
Businesses act as living organisms, constantly changing as the attention of the market is focused and refocused. Advertisement can make or break a company as that focus realigns itself, which has made engaging branding a crucial part of an effective part of business management. In order for companies to become or stay relevant, they must […]
The decemberists announce new album in the best way
Bedford Ave & North 7th Street, Brooklyn, NY @thedecemberists pic.twitter.com/YxkadLv740 — Capitol Records (@CapitolRecords) October 24, 2014 The Decemberists’ Colin Meloy took to the streets in Brooklyn to promote the band’s new album “What a Terrible World, What a Beautiful World.” Meloy sang a new song, “Make You Better” for passersby who happened to be […]
Answers to Your Startup Financing Questions
At Forbes.com, expert Elizabeth MacBride talks about financing and developing your startup. Branding and developing prototypes are crucial in the beginning stages of financing your startup. Without a concrete model of your idea or product, it can be difficult for investors and backers to get on board. Depending on whether you are selling an idea […]
Learning the ropes of promoting your brand
You’ve done it. You started your very own company, you are ready to get down to business, but there is just one problem: no one knows that you are there. This is a problem that many new business owners face in the early stages of starting their own company, but contrary to what you might […]
Marketing mistakes that almost everyone is making
You might think you’re doing great with marketing your stuff, but I am certain you’re committing at least one of these marketing mistakes. Read up and correct the way you market while there’s still chance. Here are some of the most common marketing mistakes committed by even the marketing experts: Talking (or tweeting) about yourself […]
How to build a reputation from scratch
What form of currency never fluctuates with the market? Answer: Your reputation. While many people say you shouldn’t care about what others think about you (and that it’s not your fault, it’s theirs blah blah blah), that only applies to the personal level. For example, if you get pregnant out of wedlock and your neighbor thinks […]
7 Habits of Annoying Artists (Maybe You’re One of Them!)
Most annoying artists do not have any idea that they’re annoying. In fact, they think that people love them. It’s very important to know when you become annoying because not only is it good for your career to change your annoying habits, it’s good for you as a person in general. Here are some ways […]
Good- Looking promotional flash drives that really stick
If you’re planning to make promotional flash drives for your company, make sure it’s cute and reflects your products to a T. The goal is to remind the recipient of how cool of a company you are every time they use your flash drive. The only way to do that is by incorporating the designs of […]