Merch stats that show K-pop is killing it!
Can you hear Christmas bells ringing? The year is about to end but before it does, let us present some stats on this year’s MERCH side of the industry. And the winner for merch sales goes to (drumrolllll)— kpop. And it’s time we talk about it. MERCH SALES BY GENRE The graph above indicates the […]
Stans are all you need
Have you heard of Stan Twitter? No? Then you better dive into it or you’ll be missing out. You see, It’s where you’ll find and interact with the most enthusiastic, most dedicated fans of just about anything anime stans, music stans, movie stans, you name it! What’s even better is that they are also subdivided […]
3 types of fans and how to hook them
There are different types of music fans. And if you want to succeed in the industry, then you’ll have to know what bait to cast so they’ll be hooked. But don’t worry. You really don’t need a lot—a few superfans is all you really need. Soo…who are your fans? Well it could be everyone, but […]
Bands with best marketing campaigns
If you want people to actually buy your music, sometimes, good music just isn’t enough. You must also have the best merketing campaign tailored to your needs and image. If you want inspiration, here are six bands with innovative album releases: #1. CUT COPY – FREE YOUR MIND Back in 2013, the concept of Pokémon […]
10 musicians who made it big through tiktok
It has been almost seven years since TikTok was launched, and it has cemented itself as THE viral-maker platform creating these so called TikTok musicians. Each day, artists and content creators are churning catchy content…and many careers have been launched like that of our client Petey, who rose to fame during the pandemic because of […]
Do you really know your fans?
I’m sure you have some idea who your fans are…but do you REALLY know your fans? And I mean, REALLY, REALLY? By that, I mean… Do you know what other bands they like? Which places they usually go? What brands they buy? What makes them happy? What makes them sad? It’s always a good idea […]
5 things that make a merch stand out
Releasing music merch is a MUST, and we know it. But it can be a little bit harder to convince people to buy your stuff if you’re literally selling the same items. So what are we supposed to do then? Sell UNIQUE merch items, of course! HOWEVER, they can be a little risky. Given the fact […]
Music Merch: 10 of the most awesome hoodies by famous artists
Rain or shine, summer or winter, custom hoodies will never go out of style. It will always be in season, making it a perfect merch item to add to any merch release at any time of the year. In this article, we’ll be listing down 10 awesome merch hoodies that musicians have released so far. […]
Why AI is not (yet) a threat to musicians—7 reasons nothing beats the real thing!
I’m sure we all have heard about AI-generated music and AI-generated art (there’s one that even won an award!). And while it’s a cool thing if you don’t have a career in music, it certainly is not if you’re a musician. It’s insulting and more than that—scary. Well, I’m here to give you some comfort. AI […]
Films & TV series with OSTs on cassette tapes
Cassette tapes have been easing back into the music scene for a while now. A lot of music releases in 2022 included cassette tapes as a physical version and oh yes, they had sales from it. Another sign that these cassette tapes are gaining more audience is the fact that films and TV series have […]