branding

Branding Basics for Artists

No artist wants to think about branding because every artist’s primary motivation is to express, not to sell. However, most of them are already unknowingly doing it anyway. Branding is simply being consistent with how yo define yourself, constantly reaching out to the same group of people,  and speaking right to them. In marketing terms, that is […]

9 Clear Vinyl Records That Are Just So Stunning

Crystal-clear vinyl records look so neat that you’d want to show them off to your grumpy father-in-law so he’ll start loving you. It’s no wonder they’re usually the #1 choice for special editions. The clear disc has a bad reputation of having a lesser sound quality than the black vinyl, that is not true if […]

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CD Packaging: Pyramid-shaped CD cases

What we love about the pyramid-shaped CD packaging is that it instantly stands out yet it’s not that expensive to make. Not at all! It’s probably one of the cheapest ways to come up with a creative box set without blowing big bucks. Plus, we assure you that with this type of packaging, your media […]

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Colorful Vinyl Record Box Sets For the Avid Collector

You know we are madly in love with creative vinyl records and vinyl packaging that’s why we’re totally mind-blown when we saw these colorful vinyl box sets. They all look so fruity, we’d like to eat them all! WHAT IT IS: Funky Soul and Rare Grooves (The Singles Collection) _______________________________________________________________ DOOM- Operation: Doomsday 7-inch vinyl box set […]

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10 Music Business Predictions For 2018

Here are ten music business predictions that can affect the music business in ways big and small for the coming year from Bobby Owsinski and other experts compiled by Exchangewire. #1. Vinyl record sales plateau Vinyl remains a viable niche business but its growth slows to single digits. Many young vinyl buyers get frustrated with the […]