Top 8 Merch Your Band Should Bring on Tour
Modern music fans will typically get their music online either legally or illegally. Some are even too lazy to download music- they just transfer music files from their friends’ USBs or phones or whatever. Some are simply okay with listening to music videos on YouTube. We can’t blame them. Why would they pay for music […]
How to Keep Your Creative Inertia Going
Creative Inertia: the tendency of a creator at work to stay at work unless allowing an outside force to act upon them. Do you notice that when you decide to do something and you really have the self-discipline to do it regularly, you gain esteem from it? Same goes with the things you decide NOT to […]
Promote Your Music Using QR Codes
If you’re not familiar with QR codes (quick response code), they are the little black & white checker-box images that are popping up on posters, kiosks, signs and just about everywhere else information is displayed. You’ve probably already seen them in use and just didn’t know what they were. When you spot a QR code, […]
CD Packaging for Beginners: 8 Things You Must Know
Designing the CD packaging of your album may seem easy. You may think “What’s so difficult about it? It’s just simply putting an artsy picture of your band and some important text. Besides, my design is so simple.” You might even wonder why there are graphic designers who specialize in album art when it’s so darn […]
Promoting Your Photography Business- a Checklist
Do you have a new photography business and you’re clueless where and how to start promoting it? You wish it’s just as easy as placing your good photos online (or in your studio) but you realize marketing your photography biz is a tedious task. Learning the ropes of marketing could be much tougher than learning […]
CD Packaging: Spinal Tap’s Creative Box Sets
Over a year ago, I featured Spinal Tap’s cardboard cutout packaging for their album Back From the Dead. It was nominated at the Grammy Awards for Best Packaging alongside Sagmeister’s work for Byrne & Eno and four other nominees. Although Sagmeister bagged the trophy, I should say it is equally remarkable. Take a look and you’ll agree: […]
Vinyl Resurgence – Why People Love Vinyl Records Again
From being a medium for music, vinyl records simply became a collector’s piece- a representation of a great decade of music. Many people still love it but it was just too bulky. In the 90s, vinyl was a thing of the past as it was overpowered by the trendy (now tacky) cassette tapes. Everyone was […]
Flash Drives: Smart Marketing Tool for Photographers
USB flash drives are now the favorite of many businessmen and self-employed individuals not only because they use them to contain their files but also because USB flash drives serve as excellent promotional items. They do look handsome, don’t they? Lots of photographers today put their projects and portfolios in USB flash drives. This is […]
USB Albums: The White Stripes Icky Thump
The White Stripes Icky Thump album is one of the handsomest USB music packaging I’ve seen. It was nominated for a Grammy in “Category 89: Best Boxed Or Special Limited Edition Package”. Removing their respective hats reveals the USB dongle, plug it in, and you’ll get all of the Icky Thump tracks in Apple Lossless […]
Proof that Sending Promo CDs Still Works
Do not focus ALL your time and money in making the coolest website. Everyone is doing that nowadays. What they do not know is that people still want to see,feel,smell,and taste the real thing before they reach their pockets. That people want to feel extra ,extra special. Well, I guess most of us know this […]