Die Cutting, Scoring, and Folding
Custom CD/DVD boxes, gatefold cases, invitation cards, and almost all custom packaging boxes require professional die-cutting, scoring, and folding. These are finishing techniques that require much care and attention if you want your custom pieces to look good. With proper planning and execution, these techniques add a quality look and feel to the finished piece. […]
Indie Film Maketing: How to Get the Most Reach for Your Budget
For every dollar spent on producing a major film, the studios have been spending 51-58 cents to release and market it in the United States and Canada. _______________________________________________________________________ Big studios behind Hollywood blockbusters put at least half and sometimes as much as twice their production budgets into grandiose marketing campaigns, and they handle all publicity. […]
How to Deal with Creative Burnout
If you are a musician, filmmaker, graphic designer, writer, or if you have a job that requires lots of thinking and creativity…chances are you are oh so familiar with creative burnout. It is when we have nothing more to give creatively- when our cups (or papers, canvasses, etc) are dry and we cannot start anything […]
Indie Filmmaking: 4 Ways to Get More Funds
As I’m unwinding from AFM last week, it occurs to me that while many of you are experiencing Distribution Overwhelm, even more of you are experiencing Finance Overwhelm. Why? Because unless you have 100% cash in bank to make your film, what can you do to get your project off the ground? The way I […]
How to Choose the Right Promotional Product
Promotional products are meant to market your company therefore you have to be strategic in choosing the items you will give out. Do not just give away generic key chains, calendars, and other cliche stuff most companies give out or else it would just be a waste of money. It would also make people […]
Recording, Releasing, and Performing Cover Songs
Here is a comprehensive article about cover songs written by Cameron Mizell. Cameron is a freelance guitarist, producer, and consultant in Brooklyn, NY. You can check out his articles at musicianwages.com. ——————————————————————————– Cover songs have an interesting place in the musician lexicon. The term cover song originated in the early part of the recording era, […]
Why Creating a Fashion Statement is Good for Your Music Career
I can imagine purists rolling their eyes when they read the title of this post but what the heck: for me, image is important. Of course music should be the number one priority of musicians but they should also learn how to market their music effectively. There are so many bands I know who play […]
Interview with Mastering Engineer FRED KEVORKIAN
Our plant will only replicate your master no matter what it sounds like! It’s not the CD manufacturing company’s job to analyze the sound and give you feedback. Therefore, it is very important that you know the basics of mastering because it is your last chance to make your project sound right! This interview originally […]
Movie Merch: Creepy Exorcist Action Figures
I’ve had countless nightmares of Linda Blair’s rotating head and the epic stairway scene from the Exorcist. Ugh! The film’s images just stick to the head. Once you’ve seen the movie, you can’t just shake it off. There’s no doubt about it-It is one of the most influential horror films of all time. The 1973 […]
Indie Musicians: 4 Ways to Get Really Viral
So, you just finished an album and you want to come up with viral promotion ideas to market your music. You figured that viral marketing is the shortcut to getting the recognition and fame that your music deserves. With thousands of bands competing for recognition, it is indeed wise to come up with a gimmick […]