Work Hard But Don't Take Your Music Career Too SRSLY
grunt work and I believe it’s the shortest path to success. What I’m talking about is that try your hardest, work real hard on achieving success in your music career, but as much as possible do not look desperate and never make desperate moves or say desperate remarks. Never step on other artists just to […]
Why Creating a Fashion Statement is Good for Your Music Career
I can imagine purists rolling their eyes when they read the title of this post but what the heck: for me, image is important. Of course music should be the number one priority of musicians but they should also learn how to market their music effectively. There are so many bands I know who play […]
Indie Musicians: “Grunt Work” is What Building Your Music Career is All About
Replace Your Misconceptions As a consultant and educator, it’s my job to replace your misconceptions about the music business with a dose of business savvy. It’s not surprising that so many artists don’t have a clue about how much grunt work is required to build the foundation of their career. We consumers see only the […]
5 Quick Tips on How to Have a Lucrative and Long-term Career in Music
Starting and maintaining a career in music is tough especially since tens of thousands of songs are being made every week that now you’re starting to wonder if it’s worth pursuing. Yes, you have the talent and you’re earning from your music but it’s not enough and you’re slowly getting tired of the hustle. If […]
Career in Music: 8 Things to Do When You Have Creative Burnout
Every day, thousands of musicians and artists experience creative burnout. The experienced ones would anticipate it and welcome it like the tides, but if you’re new to this feeling, chances are…you’d take it seriously and consider it as a sign that you should give up music entirely. Please don’t. A burn out is simply a […]
Making a music press kit in 2024
You might think “Nah, music press kits are so 1997″, but band press kit is still the best way to promote your music to industry people. It will never ever go out of style. It’s (still) a great way to introduce yourself and your music to the music industry. If you’ve got one already, well…have […]
10 musicians who made it big through tiktok
It has been almost seven years since TikTok was launched, and it has cemented itself as THE viral-maker platform. Each day, artists and content creators are churning catchy content…and many careers have been launched like that of our client Petey, who rose to fame during the pandemic because of his absurd videos. It surely has […]
It’s 2023—Do musicians really need managers nowadays?
Many successful artists today do not have managers. But should you follow their path? One example of an artist who’s doing the manager-free route is Canadian rapper Tom McDonald (our client). He does everything all by himself. No manager, no label, and ran everything…including his merch store! He’s very creative and by the time we […]
Why AI is not (yet) a threat to musicians—7 reasons nothing beats the real thing!
I’m sure we all have heard about AI-generated music and AI-generated art (there’s one that even won an award!). And while it’s a cool thing if you don’t have a career in music, it certainly is not if you’re a musician. It’s insulting and more than that—scary. Well, I’m here to give you some comfort. AI […]
Music Marketing: 20 things we can learn from kpop groups
K-pop has been penetrating the West and the rest of the world for years now. They’ve come to a point where they get to perform and get nominated in big Western award shows like the Grammy Awards with BTS, and the MTV VMAs, with Blackpink. I’m sure you’re wondering how they did it, right? Because […]