Most of us cringe whenever we hear the word branding. No one wants to talk about it. But if you want to be part of the music industry (yes, industry. You can cringe again.), you have to think about branding and marketing and networking and all the other non-music stuff in order to turn your […]
Whether you like it or not, gimmicks play a big part in the music industry. We’ve said over and over that a career in music requires more than talent- it requires good branding (which could include the gimmicks), winning traits and 10,000 other things. A gimmick is a strategic stunt or look that makes people pay attention […]
Making music is all about music but making a CAREER in music requires more than talent, it requires certain traits that really push you to excel. Here are the traits every musician should develop in order to achieve success: WILLINGNESS TO DO GRUNT WORK Here’s the news: Grunt work is what building your music career […]
Do you know what a 360 deal means? What about mechanical royalties? It’s time to know the basic terms record labels use so you won’t look stupid and you won’t make stupid mistakes. This list comes from two great sources- The Unsigned Guide, a great site for DIY musicians with tips and marvelous tools; and Record Label Resource, […]
Music licensing is the licensed use of copyrighted music. It also ensures that the creators of musical works get paid for their work. In layman’s terms it can be viewed as leasing your property out to someone for a fee, based on how and where they intend to use it, and for how long. What’s […]
Why do I need a Barcode on my CD? The short answer is “because the retailers who will be selling your CD for you require it.” It’s the way a retail sale is identified, inventory levels are tracked, and sales are credited. Even if you sell primarily at shows or out of your trunk, you […]
One of the biggest problems that the world is facing is global warming. Today, more and more musicians are joining the Green Movement. In their own simple ways like using recyclable CD packaging to using biodiesel for bus tours, they help make the world a better place for everyone. This Infographic was produced by The […]
Indie musicians are sprouting every second in every corner of the world so in order for a musician to become established, he should not only possess great talent but he should also be wise and charming at the same time. If you are an indie band, here are some very sound tips that will help […]
Here is a playful approach of U.S. indie label trade group A2IM in convincing people to pay the musicians for their music because stealing or ‘getting music for free’ is slowly killing the music industry. This catchy video is part of A2IM’s Why Stealing Sucks campaign. Please spread this video around-tweet it, stumble it, facebook […]
