It’s HO HO HO season and the perfect time for holiday marketing! The time for giving and of course…selling and marketing. Whether your goal is to sell your products, promote loyalty, or simply increase your supporters, here are some things you can do this holiday season: 1. Thank your most loyal supporters Don’t just say […]
Everybody and your grandma knows Tiktok so if you’re in a band, then you know Tiktok is for musicians. “In the future, everyone will be world-famous for 15 minutes”, said Andy Warhol. Well, let’s make that 15 seconds, Mr. Warhol, all thanks to TIKTOK. If you’re not living under a rock, then I’m sure you […]
If you’re a modern-day musician, you can’t stick to the old ways of selling your music. CDs are a must, for sure, because it’s still the cheapest tangible thing you can sell during tours but you should sell your music in bazillion other ways. Now that we’re in 2016, here are some of the hottest […]
Whether you’re still at the beginning of your music career or you’ve been around for quite some time, you will certainly find these music marketing tips useful. Here are some of the most important music marketing tips from the music industry pros: Follow up/follow through The skill I’d most recommend is the art of following […]
No matter how awesome we are, we still have blind spots and learning the most common mistakes indie musicians make can help us make better choices for our music career. TIME MANAGEMENT Not investing enough time into building your music career. Most musicians spend most of their time on music, but put very little effort […]
Do you know what a 360 deal means? What about mechanical royalties? It’s time to know the basic terms record labels use so you won’t look stupid and you won’t make stupid mistakes. This list comes from two great sources- The Unsigned Guide, a great site for DIY musicians with tips and marvelous tools; and Record Label Resource, […]
Music licensing is the licensed use of copyrighted music. It also ensures that the creators of musical works get paid for their work. In layman’s terms it can be viewed as leasing your property out to someone for a fee, based on how and where they intend to use it, and for how long. What’s […]
With all the gloomy reports and statistics about the dying CD format, why should musicians still release music in CD? Everyone’s using Spotify, so why spend hundreds of dollars when they can sell their music without spending a cent? Here are some of the venues and situations where CDs are still very necessary for musicians: […]
In some music business schools, they still give students assignments that go like this: “Assume that you have one million dollars. Make up a marketing plan on how to promote a band.” Here’s a realistic assignment: “Go to MySpace. Pick a band. You have zero dollars. Now go promote them.” Although most bands would like […]
