Most of us cringe whenever we hear the word branding. No one wants to talk about it. But if you want to be part of the music industry (yes, industry. You can cringe again.), you have to think about branding ...
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Whether you hand your presentation folders to clients or to your team, it must look drop-dead gorgeous because your presentation folder does not only hold your documents, it builds your brand identity. Whatever image you want to project, it should ...
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Crowdsourcing, which used to be simply known as "asking favors" from friends and fans to finish a project, has been used by many artists for years. It's a model that works, apparently. The internet and social media has provided artists ...
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Are you still promoting your band, company, or business in the old-fashioned way? Yes, I'm talking about calendars, keychains, pens and such. There's nothing wrong with those promo items except that they're don't have as much impact as the modern, ...
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Not too many artists are very good at talking to people and making connections. Most prefer to sit on the sidelines during parties and important events, reluctant to strike a conversation in a fear of looking fake. You might think ...
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Now that everything can be done with a single click of a mouse and news spreads as quickly as your typing speed, connecting to your fans is easier more than ever. With the countless websites and apps for connecting with ...
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As you know, we've been obsessing about really creative t-shirt packaging like this and this. A packaging with a personality can pull customers in and, in a way, convince them that the item is worth buying that is why it's ...
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Whether you're a seasoned musician or a new one trying to jumpstart a career, I'm pretty sure you are very familiar of "offers" from bar owners, filmmakers, friends...err, just about anybody  to let you play music for free venue, free ...
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If you're a musician, filmmaker,photographer or an author, you may want to release something a little more special than the regular CD or DVD. Put your beautiful pictures, lovely poems, behind the scenes photos, quotes and whatnot into a hardbound ...
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Now that you are confident with your talent and are head-over-heels in love with the songs you've recorded, it's time to let the whole world know that you exist. Once you decide to turn your passion for music into a ...
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