universal sigh radiohead publicity

Album Launch Publicity Gimmicks of Famous Artists

Last week, we featured a band who launched their single by putting it in USB sticks, tying them to helium balloons, and setting them free. Someone from Twitter pointed out that the concept is not original, that it has been done by ...
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USB launch album balloons

USB sticks tied to balloons? Crazy way to LAUNCH a single!

When you were a kid, did you ever wonder where helium balloons go if you release them? I’m not a kid anymore but I still do. Up,up and away to the clouds, to the sun …to the stars? Well, the ...
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broken cd

So…the CD is dead? The trick is to Diversify.

“Who the fart are still buying CDs? It’s not 1993! Who would want the square-ish bulky thing with only 12-16 tracks when there’s the no-weight, no –mass (and some no-cost) Spotify? Let’s just skip the CD and go digital full-force.” ...
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The Band Called Out For More 1

CD PACKAGING DESIGN: Gabby Young and Other Animals – The Band Called Out For More

We here at Unified are obsessed with beautiful CD packaging. We’ve been making creative releases since 2008 and lovely packaging has become an obsession of ours. We even have a Pinterest page dedicated to all things media packaging. If you ...
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t-shirt merch printing

T-shirt Merch 101: Conceptualization,Printing, & Marketing

We've been talking about t-shirt merch printing and promotional items for years now. To help you save time, we decided to compile these articles so you only have one place for everything t-shirt printing and packaging related. A quick read ...
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USB card

Custom Promotional Flash Drives: 9 Styles to Choose From

There's only one style of Promotional Flash Drive...eons ago! Today, anything can be turned into a USB flash drive. Heck, even a refrigerator can become a USB Drive if there's a market for it. They have  transformed from boring, rectangular ...
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Bookshop Band merch 3383

10 Must-Bring Merch for Your Band Tour

If you have a band and it’s your first time to go on tour, first of all...congratulations! Now chop chop and make sure you have these merch ready for your tour: 1. CDs, of course! They say CD is dead ...
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girl with dragon tattoo box set

55th Grammy Nominees for Special Limited Edition Package

It's Grammy season once again! Let's go to our most favorite section of all- the Special Limited Edition package! Woohoo. Here are the nominees. We love the first one. Icy cool and to the point. Which one is your bet? ...
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taylor deupree faint 5

Music Packaging of the Week: Taylor Deupree – Faint

Artist: Taylor Deupree Title: Faint Label: 12k Year: 2012 Designer:Taylor Deupree This CD packaging for Taylor Deupree's Faint looks a bit...(err) faint but I find its minimalist style very appealing. Its box looks like it's stained by coffee or watercolor ...
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smart goals

How to Really Achieve Your Goals in 2013

It's that time of year again where we buy planners and make New Year's resolutions and set life-changing goals. I'm sure you have plenty of goals for your band in 2013 and you can't wait to make them happen.  This ...
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