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Don’t simply print your band name on a piece of shirt just for the sake of having promotional items. You have to give good attention to your promotional products in order for it to be effective. Be strategic and smart when it comes to your promotional approach, design, distribution, and the overall marketing plan. Promotional […]
Touring is so much fun! Well, as long as you never complain. Or go to the toilet. Or eat. The Guardian‘s Indie Professor made a fun but sensible list of the do’s and don’ts of touring. This list is by no means comprehensive, but it will undoubtedly be useful to any band on tour. 1) Pack […]
I cannot recall signing up to a mailing list ever! Not for my favorite products, or favorite authors, or favorite bands. That’s because I’m anal and I want my inbox free from unnecessary marketing e-mails as much as possible. Whenever I need a specific service or product, I’d much rather Google it when I need […]
Two years ago, the word on the street said that all the undiscovered talent was on the Internet. Sites like Ifilm.com and Atomfilm.com were getting unknown talents onto A-list movies. Lately, we aren’t hearing anything like that. Is the Internet dead for distribution? Hardly. Broadband, and other faster Internet connections are making it even MORE […]
Artist: Icarus Title: Carnivalesque Label: Not Applicable Year: 2005 Designer: Ollie Brown, Sam Britton Carnivalesque’s CD packaging is a great example of anti-design. They used discarded albums of other artists then scribbled and erased info on each page with a black marker pen. Its presentation is meant to intrigue and confuse. It makes us think […]
Artist: Various Mute Artists Title: Mute Audio Documents 1978-1984 Label: Mute Year: 2007 Designer: Adrian Shaughnessy How do you organize documents? Hmm…with file cards, of course! And that pretty much is the very literal concept of Mute Audio Documents. It is a compilation of 128 tracks placed over 10 CDs of Mute’s single releases from […]
You have to be competitive when it comes to selling your film because without good publicity, no one would bother to touch your film. Film publicity should not be limited to print,radio, and tv interviews. Come up with catchy gimmicks and stunts that can grab people’s attention. Here are some ways: Let it Snow in […]
You must have realized by now that as an indie musician, you practically have to do everything on your own-including publicity. You barely have time to practice your music and ha! You still have to contact that editor, that music blogger, that radio guy just for 2 minutes of fame. Do not complain, now. Yes, […]
Here are this week’s Billboard’s top 10 hits with their album covers. Which one do you like best? 1. “Just The Way You Are”- Bruno Mars 2. Like A G6- Far*East Movement (Featuring Cataracs & Dev) 3. Just A Dream-Nelly 4. Teenage Dream-Katy Perry 5. DJ Got Us Fallin’ In Love-Usher Featuring Pitbull 6. Only […]
Taylor Swift has emerged as one of the biggest pop stars of the MP3 age, but deep down, the 20-year-old singer is an old-fashioned vinyl collector. Swift personally made sure that her third album, Speak Now, would be available as a vinyl record as well as a CD and a digital download. The double LP […]
