This article is a guest post written by Chris “Seth” Jackson and originally appeared in his website How to Run a Band. For more great tips about running a band, you can check out on his facebook page and follow him on twitter. _____________________________________________________________________ Most bands’ promotional strategy goes something like this: 1) Create fliers. […]
Unified Manufacturing News
Music Marketing: 5 Things to Give Your Fans This Christmas
Gak! It’s Christmastime once again? How did 2011 pass by so fast? It feels like there are just 3 months in my year. But anyway, tis the season to be jolly- not feel old and sullen. I bet some of you already have a long Christmas shopping list. Of course! We make sure that every […]
10 Essential Apps for the Touring Band
Aren’t we just so lucky to be living in a decade where there’s an app for everything? Thank you, Stevie, Bill, and the rest of the gang. How truly comfortable our lives are today compared to the beeper and walkie-talkie days. You want to play the piano but you have no piano on the bus? […]
Photography & Marketing: How NOT to Write Photo Captions
I’ve viewed lots of photography websites and I noticed that most of them miss out on one very important marketing tactic – putting photo captions. Some do not even have, at the very least, captivating titles for their photographs. Take a look at this photo. It looks good but it’s not remarkable, right? Until you […]
Movie Marketing: 6 Films That Effectively Used the Web for Viral Promotion
Thanks to the internet, movie marketing has become more creative, fun, cheap, and doable by many. Unlike before when budget was the biggest factor for movie marketing, now its mainly about how kick-ass your idea is. On the internet, there’s a competition on what’s hot and cool and controversial. If you want your stuff to […]
CD Packaging of the Week: 123 Jump!- Jive Talk
This interactive CD package was designed for Jive Talk‘s latest album ‘123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes. Fold the CD packaging to form the stage and scan the QR code to start the band’s “live” animated performance. Watch the animated […]
6 Reasons Why People are Buying Vinyl Records Again
Remember that girl from a famous nineties song who’s having the time of her life listening to her vinyl records? Seems like we’ve all become like her in the last decade. Dancing and singing and squealing…just being in love with our vinyl records AGAIN. In fact, in 2019, vinyl is poised to outsell CDs for […]
Indie Filmmaking: Writer Vs Director
Since the invention of celluloid, conflicts between two creative heads- writer and director- have always been present. Writers have a clear picture in their heads of how they want the movie to look like- every scene, every prop, and every word the characters will say are all detailed in their heads. And this is expected […]
10 Free Photography Marketing Ideas That Work Like Crazy
You’ve started your business, now how do you find clients to hire you? Traditional advertising, such as an ad in a magazine or newspaper, is mostly worthless. Don’t waste your money. I’ve tried it. They don’t work. Instead, imagine having people love your business so much that they send all their friends your way. Think […]
Top 8 Merch Your Band Should Bring on Tour
Modern music fans will typically get their music online either legally or illegally. Some are even too lazy to download music- they just transfer music files from their friends’ USBs or phones or whatever. Some are simply okay with listening to music videos on YouTube. We can’t blame them. Why would they pay for music […]