If you’re not focusing on CD packaging, then you’re F)*&^ed!
Humans are like magpies. We like pretty things. If your CD packaging stands out, there’s a change we would want to pick it up and maybe even buy it. Don’t roll your eyes now. I know 2008, 2009- in fact a lot of 2000-sucked for a lot of us. The industry has changed. Digital downloads […]
Photography: Enthusiasm Means Nothing without Expertise
I’m a film graduate but I’m not good with photography. I know the rule of thirds, I know what colors look good, I know a good subject when I see one but when it comes to the technical stuff (aperture, shutter speed, ISO) I’m dumb as an ostrich. And because of that, I let lots […]
Unique CD Packaging- You can Smash it to Relieve Stress!
Break It is a body and mind relaxation kit that contains a meditation CD. The wonderful thing about this CD packaging is that before you can check the goodies inside, you have to literally break it. So flex your muscles and crack your knuckles and get ready to give this CD case a good smashin. […]
25 Useful Apps for Indie Filmmakers
Here are some of the best iPhone and iPad apps for making films without blowing your budget: ___________________________________________________________ Screenplay Writing ___________________________________________________________ Screenplay Black Mana Studios’ Screenplay is the world’s first fully-functional mobile screenwriting application. It allows professionals and hobbyists alike to write complete movie and television screenplays directly on the iPad, iPhone or iPod Touch. […]
The Most Kickass Collectors Edition Video Games Packaging
Video Games Packaging have become prettier and prettier over the years as more and more gamers are willing to buy them. I’m no gamer– in fact, I do hate games because I believe they promote laziness and violence. Yes, I’m unpleasant like that. Somebody shoot me now. But I do love collector’s edition video games […]
2011 Music Sales Report: Album Sales Up for the First Time in 7 Years!
2011 is indeed a great year for music. Vinyl sales continue to go up, overall physical album sales declines 5%, but this is significantly less that the 19%decline in 2010. Oh yes, people. Oh yes, oh yes, oh yes. Here are the numbers made by Nielsen & Billboard: For the first time, total music purchases […]
Be Strategic With Your CD Artwork (or How Weezer Uses CD Packaging Effectively)
Before we talk about CD packaging, let me first convince you why branding is necessary for musicians. Some of you might wonder why you need to create a marketing plan when your music should be the only basis for your music career. I know some of you do not want to think about marketing because […]
Creative CD & Vinyl Invitations
Are you a music freak who’s about to celebrate your 25th birthday? Or, are you about to get hitched to a person whom you share your love for music? You can learn to die-cut and DIY your packaging or let the pros at Unified do it for you. Meanwhile, get inspired by these cute CD […]
10 New Year’s Resolutions a Musician Should Make
As I sit here in the No Man’s Land between Christmas and New Year my Facebook feed is currently dominated by bands. This is the case most of the time, but at the moment almost all of them are posting up the following three messages: – Thanks for helping us to have an excellent 2011! […]
Indie Musician: What Publicists Need From Musicians
Anne Leighton handles publicity and music services for a range of master musicians including up-and-comers Joe Deninzon & Stratospheerius, Mike Keneally, KJ Denhert, Emily Hurd, Jann Klose, plus classic artists Vonda Shepard, Jethro Tull, Tower of Power, and many others. She wrote this article which was posted as a guest post on Music Think Tank. I’m […]