8 Design Secrets to Achieve Really Attention- Grabbing Packaging
Designing a media packaging whether it’s a CD/DVD case, USB box, vinyl sleeve, or special box set that contains all of the above and some merch, is equal parts art and science. It has to attract your target market but at the same time, it also has to be able to protect the contents as […]
Music Packaging of the Week: Urbanski- Selected Works
Creative Agency: UVMW Illustrator: Wojtek Urbanski Creative Direction, Design: Jacek Walesiak Client: Urbanski / Uknowme Records Creative Agency UVMW was asked by Urbanski to create CD cover art for the album “Selected Works” as well as visual setting of his concert tour. A key element of the cover art was the photograph by Michał Szlaga. One of […]
Meet The Dodds Sisters, Queens of CD Package Design
Shauna and Sarah Dodds, the creatively inclined badass sisters from central Texas whose focus is on roots music, have been nominated for Grammy Awards in four of the last five years. They joined forces in 2004 to form Backstage Design Studio. Concentrating their early efforts on design for the Texas Music Industry, they’ve grown their business to cross all […]
Album Releases That Took Music Packaging to a Whole New Level
Now that everyone prefers to download their music, creative releases is a must for artists who want to convince their fans to buy the hard format. It also sets them apart from the rest who just settles for CD jewel cases and download cards. Being innovative is one thing, transforming music packaging into a work […]
2016 Album Packaging We Can’t Stop Thinking About
Album artwork is a very crucial part in a music release because not only will it give the initial impression of what the music is going to be like, it also establishes the identity of the musician. And especially now that people prefer to stream or download, it’s an added bonus if you have a […]
Bad Packaging Designs That Can Ruin Even the Best Products
When it comes to advertising, the packaging of the product is as important (in some cases, more important) than the product itself. It’s what lures customers to make the actual purchase. This works both ways. If the packaging is bad, it will affect the product in a very bad way. Sure, there are exceptions to […]
Music Packaging of the Week: Love by Marco Argiro
Creative Agency: BLOK Creative Directors: Vaishnavi Mahendran, Zarko Dumicic Project Type: Produced, Commercial Work Client: Marco Argiro Location: New York, USA Packaging Contents: Music CD & Vinyl Packaging Materials: Paper We here at Unified are obsessed with beautiful vinyl packaging. We’ve been making creative releases since 2008 and lovely packaging has become an obsession of […]
T-shirt Packaging So Unique You’d Wan’t to Buy Them All
If you’re selling t-shirts and you want to really stand above the rest, do not just package it in what everyone else is packaging shirts (which is probably just regular plastic bags). Packaging your t-shirts in really cool packaging like the ones below could not only increase sales, it can also enhance your brand. It’s […]
10 Golden Rules for Packaging Design
Packaging design is deceptive sometimes, especially for those new to product design. It seems so simple but there are so many considerations for a packaging design to work. Not only should the packaging be able to contain the items safely and securely, not only should the packaging be eco-friendly and easy to ship, not only […]
Minimalist CD Box Sets that Look so Divine
Box Sets don’t have to be over-the-top and bulky to catch people’s attention. In fact, they can be very pleasing to the eyes if they just have a simple design. But remember: Simple, not simpler. Here are some of the most refreshing Box set designs. ECM CD Box Set ECM released six CDs, which is seven-hour-long, […]