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How to Choose the Right Promotional Product

Promotional products are meant to market your company therefore you have to be strategic in choosing the items you will give out. Do not just give away generic key chains, calendars, and other cliche stuff most companies give out or ...
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money mark brandnew cd

CD Packaging of the Week: Money Mark- Brand New Tomorrow

After viewing lots of 'overdesigned' artwork, it's refreshing to see this minimalistic packaging of Money Mark. The concept and execution seem so simple (although I cannot tell for sure) but it has very good visual appeal. Just look at how ...
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music barcode

CD Manufacturing: All About Barcodes

Why do I need a Barcode on my CD? The short answer is "because the retailers who will be selling your CD for you require it." It's the way a retail sale is identified, inventory levels are tracked, and sales ...
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kingofqueens 1

DVD Packaging: VAN Box Sets

Here are some handsome DVDs that come in Vans. Well, not actual vans because that would be a hell of a lot of DVDs but little ones ...like toy vans. I want all of them in my shelf right now! ...
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HV17

Vinyl Packaging: Proof that Artwork Affects Album Sales

Sales of custom vinyl records increased by 14 percent over the previous year, with around 2.8 million units sold. This is a new record for vinyl sales since 1991, when the format had all but disappeared in the wake of ...
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cover songs

Recording, Releasing, and Performing Cover Songs

Here is a comprehensive article about cover songs written by Cameron Mizell. Cameron is a freelance guitarist, producer, and consultant in Brooklyn, NY. You can check out his articles at musicianwages.com. -------------------------------------------------------------------------------- Cover songs have an interesting place in the ...
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merch

Band Merch: The Politics of Price Matching

Alternative Press has a great post about the  real deal of merch price matching.  Price matching is a practice in which the headlining band on a tour set the merch prices. If that band sell their custom printed t-shirts for ...
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CD Packaging of the Week: Bosco-Spectrum

Artist: Bosco Album: Spectrum Label: The Big Up/Brittany Bosco Designers: Alex Goose & Branden Collins Year: 2008 Info: Alex Goose: Designed as a promotional EP with little to no budget, Branden and I had to come up with a package ...
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video shoot

Get Sponsorship for Your Next Music Video (Step by Step Guide)

So you have the most brilliant idea for your next music video yet you cannot execute it because you only have a few dollars left in your pocket after recording your first album. But you also know the value of ...
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CD Packaging:100+ CD Artwork with CATS

“The cat is above all things, a dramatist.” They are simply the most sophisticated animals here on earth. Just observe how they walk, purr, yawn. The filthiest cat on the streets have more elegance than some women I met in ...
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