Merch strategy—how to be more than just a store!
Merchandise strategy is extremely important for musicians. It’s not just about generating profit. It’s also a powerful way to connect with fans! Merch sales is just second to live show sales and that says something with how much revenue musicians get from it. It’s actually one of the reasons why merch releases became so widespread […]
15 ways to greatly reduce stress when releasing an album
They say music reduces stress. Well, they’re so right about that. But you know it’s different when you’re the one releasing it, right? So in this guide we put together, we’re going through fifteen essential tips—covering everything from using digital tools to finding the right partners—to make your album release stress-free (or at least less […]
VIP Tour Box Sets of Taylor Swift and 10 other musicians (they’re all incredibly insane!)
Now that we’re back to artists physically touring the world, VIP tour box sets and merch bags are returning too. Now we’ve got a list of them that you can take for inspiration and first one’s Taylor Swift VIP package, of course, the mother of high quality VIP tour box sets. Try checking out those […]
10 ways to add more buzz to your album release
Recording an album is daunting. But so does promoting an album release. You have to take your vitamins and gather more energy because recording’s just the beginning! After that comes mastering, manufacturing, and last but not the least—marketing and promotion. Marketing is definitely a must and you should have started it months before recording. You […]
Zines: Albums released in CD+Magazines combo
Album releases in CD+Magazine combos have been around for several years. This release is known as the “Zine Album Version” of an album release. This usually comes with a zine book with tons of pictures, sometimes it also has the songs’ lyrics as well as some words from the artist. This CD combo may have […]
Merch stats that show K-pop is killing it!
Can you hear Christmas bells ringing? The year is about to end but before it does, let us present some stats on this year’s MERCH side of the industry. And the winner for merch sales goes to (drumrolllll)— kpop. And it’s time we talk about it. MERCH SALES BY GENRE The graph above indicates the […]
Cool company swags from big brands
In a world full of business competitors wherever you turn, cool company swags are one of your essential ammunitions. They’re a must if you want your brand to survive in almost any industry. Swags make your customers feel special. A swags make your brand memorable. Swags can make you stand out from the crowd. But […]
3 types of fans and how to hook them
There are different types of music fans. And if you want to succeed in the industry, then you’ll have to know what bait to cast so they’ll be hooked. But don’t worry. You really don’t need a lot—a few superfans is all you really need. Soo…who are your fans? Well it could be everyone, but […]
14 affordable merch ideas that actually rake in money
Merch has always been a good source of money for artists so it’s always a good idea to sell some if you’re a musician. But you can’t just pick any merch. You gotta be strategic. You see, some merch items rake in more money than others. And what’s interesting is that these merch items are […]
10 indie film merch items you should sell to your fans in 2023
Just like Hollywood films, indie films need a lot of promotion nowadays, and one way to do this is through movie merch. But here’s the thing— you gotta stand out so it’s worth it! Since there is already a lot of merch released to market popular films, it can be hard to think of something […]