Congratulations and good luck! You are about to enter a new phase in your music career. Releasing music and putting yourself and your music out there, for the public to consume and love, is not an easy feat. Aside from the creative aspects of perfecting your music, you have to do a lot of other […]
A cutout design is perfect if you want more texture (and beauty!)in your CD or DVD packaging. To achieve a really good-looking cutout CD packaging, you need to do an intricate process which could involve your bare hands and cutters or a die-cutting machine. But there is no doubt its pay-off because it is the […]
So you got a pretty good number of fans right now (congrats!) but you know it’s not simply about acquiring fans, it’s about keeping them. If you don’t keep them hooked, chances are, they would forget you little by little every day. Keeping them engaged is the best way to maintain a loyal fanbase. Here […]
If you’re a musician, filmmaker,photographer or an author, you may want to release something a little more special than the regular CD or DVD. Put your beautiful pictures, lovely poems, behind the scenes photos, quotes and whatnot into a hardbound book and attach your CD/DVD to it. It will be the Limited Edition release everyone […]
Whether you like it or not, gimmicks play a big part in the music industry. We’ve said over and over that a career in music requires more than talent- it requires good branding (which could include the gimmicks), winning traits and 10,000 other things. A gimmick is a strategic stunt or look that makes people pay attention […]
In this age of streaming and downloading, albums have to be really special before people (even avid fans) consider making a purchase. It would be a waste of time and resources if you’re just planning to release your CD in a plain-looking case. Not only would you miss the chance to totally amuse your fans, […]
If you want to impress your fans, make sure you got an impressive packaging. Because content matters a lot, but it’s not all that matters. An awesome packaging can make them feel like they’re getting more bang for their buck and that you’re really good because you care about your brand. Here are six factors […]
A CD packaging so sleek with a metallic touch, that’s what this CD package of Unkle’s “Where Did the Night Fall” is all about. Artist: UNKLE Label: Surrender All Album: Where Did the Night Fall Package Design: James Lavelle, Ben Drury and Warren Du Preez, Nick Thornton Jones Release: 2010 We here at Unified are obsessed with beautiful CD packaging. […]
`No musician wants to make 5,000 CDs only to let half of it sit in the basement to gather dust. We don’t want to waste money by overestimating the number of CDs we make. Here are some questions to guide you in coming up with a good estimate: How many pre-ordered your album? If you […]
If you want a classy, cant-go-wrong vinyl sleeve artwork, go for the classic black and white album artwork design. Black and white record sleeves, digipaks and CD inserts are not only more affordable than colored ones, they also look more sophisticated if the design and execution are done right. Here are eleven elegant B&W CD […]
