vinyl scratch and sniff

Inventive Vinyl Record: Scratch-N-Sniff

Marina and the Diamonds takes it back to the 90s/00s with new scratch-n-sniff vinyl records for her upcoming album “Froot.” The vinyl box set will contain six 7″ vinyl records, each with a different fruity scent. We’re guessing kiwi, blueberry, plum, strawberry, orange, lemon. Releasing a scented album is not new. It’s been done before like […]

infographic world listening

[INFOGRAPHIC] What Is The World Listening To?

Check out this cool infographic that shows what people are listening to around the world. Where in the world would your band thrive? The International Music Summit found (surprisingly!) that South Africans love country more than Americans, New Zealanders love dance/electronic and Finns love their heavy metal. ________________________________________________ Unified Manufacturing is an L.A. -based one-stop-shop that offers […]

CD manufacturing mastering

Dropping a New Album in the Era of Online Streaming

As services such as Pandora and Spotify are becoming popularized, the music industry has taken a step back to survey the potential damage. Big artists like Beyonce and Taylor Swift have chosen to keep their albums from being available to stream, blaming the decline in music industry sales on streaming services. But what does that […]

branding importance

Stay Relevant by Investing in Engaging Branding

Businesses act as living organisms, constantly changing as the attention of the market is focused and refocused. Advertisement can make or break a company as that focus realigns itself, which has made engaging branding a crucial part of an effective part of business management. In order for companies to become or stay relevant, they must […]

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The Decemberists Announce New Album in the Best Way

 Bedford Ave & North 7th Street, Brooklyn, NY @thedecemberists pic.twitter.com/YxkadLv740 — Capitol Records (@CapitolRecords) October 24, 2014   The Decemberists’ Colin Meloy took to the streets in Brooklyn to promote the band’s new album “What a Terrible World, What a Beautiful World.”  Meloy sang a new song, “Make You Better” for passersby who happened to be […]

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Answers to Your Startup Financing Questions

At Forbes.com, expert Elizabeth MacBride talks about financing and developing your startup. Branding and developing prototypes are crucial in the beginning stages of financing your startup. Without a concrete model of your idea or product, it can be difficult for investors and backers to get on board. Depending on whether you are selling an idea […]

branding tips for artists

Learning the Ropes of Promoting Your Brand

You’ve done it. You started your very own company, you are ready to get down to business, but there is just one problem: no one knows that you are there. This is a problem that many new business owners face in the early stages of starting their own company, but contrary to what you might […]

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How to Gracefully Handle Criticism About Your Art

What is criticism? It is the judging of the merits and faults of something or someone in an intelligible manner. It is not merely finding fault, but finding solutions so the work can be improved exponentially. We know this but it is sometimes not very easy for artists especially when we’ve invested too much time and effort in our […]