It has been almost seven years since TikTok was launched, and it has cemented itself as THE viral-maker platform. Each day, artists and content creators are churning catchy content…and many careers have been launched like that of our client Petey, who rose to fame during the pandemic because of his absurd videos. It surely has […]
I’m sure you have some idea who your fans are…but do you REALLY know your fans? And I mean, REALLY, REALLY? By that, I mean… Do you know what other bands they like? Which places they usually go? What brands they buy? What makes them happy? What makes them sad? It’s always a good idea […]
Many successful artists today do not have managers. But should you follow their path? One example of an artist who’s doing the manager-free route is Canadian rapper Tom McDonald (our client). He does everything all by himself. No manager, no label, and ran everything…including his merch store! He’s very creative and by the time we […]
I’m sure we all have heard about AI-generated music and AI-generated art (there’s one that even won an award!). And while it’s a cool thing if you don’t have a career in music, it certainly is not if you’re a musician. It’s insulting and more than that—scary. Well, I’m here to give you some comfort. AI […]
K-pop has been penetrating the West and the rest of the world for years now. They’ve come to a point where they get to perform and get nominated in big Western award shows like the Grammy Awards with BTS, and the MTV VMAs, with Blackpink. I’m sure you’re wondering how they did it, right? Because […]
A musician’s image has become one of the most important elements of any musician’s career. It doesn’t really need to be kept clean, though that is preferable for most. What it definitely needs is to be unique. In the industry today, the image of an artist heavily affects the consumerization of their music. And that’s […]
The holidays are fast approaching and I’m super sure that fans are looking forward to any music release from you whether that’d be a full album, an extended play, a single, or even a collab. But how do you market them during the holidays? Here’s 21 tips we could think of to help you market […]
Merch hoodies are not a new phenomenon. Just like t-shirts, hoodies have become classic merch. We see a lot of cool and affordable hoodies wherever we look. And if you’re a musician or artist of any kind, this leaves your merch with a smaller chance of standing out. If you want to release hoodies like […]
Merch kits are nothing new. Lately, many musicians are putting together merch hits that truly rock. And they’re being wise. You see, if a promotional kit is done right, then they more valuable than their individual pieces. Instead of just being cool items, they become special editions that can even be given as gifts. So […]
Whether you’re a seasoned artist or a newbie in the music industry, the truth stands that album releases are nerve-wracking. There will be a lot of risks involved in launching an album. And in order to avoid them and to ensure album release success, everything has to be prepared months in advance. If you’re not […]
