marketing

Four Sneaky Ways to Market Your Music

I know you don't want to be sneaky but I'm sure you don't want to be an annoying salesman who pushes people to buy stuff, either. You somehow want to keep your dignity and voice intact. These "sneaky" marketing techniques ...
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buburobic shirt packaging

Creative cardboard t-shirt packaging that are so cheap and easy to make

We don't just buy shirts with good fabric, we buy the ones that match our personality. You have to put this in mind if you plan to sell shirts. Basically, it's all about how cool it is to the buyer (and ...
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dvd packaging

DVD PACKAGING: Not Completely Nonsense (Student Project)

Designer: Hui (Joy) Zhu Project Type: Student Project School: Academy of Art University Location: San Francisco, USA Packaging Materials: Paper, Wood Here is an adorable DVD packaging student project by Joy Zhu on a Wes Anderson Film Festival. I think ...
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resolution musicians

5 New years resolutions that will fire up your music career in 2015

It's 2015! And although you've failed to fulfill some of your resolutions last year (and the years before that), I'm sure you've accomplished some of the things on your list, too. The start of the New Year is a great ...
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branding for small business

Building your brand: How to effectively promote your small business

As a small business owner, you probably rely on an array of methods to help get the word out about what you do. Whether you have enlisted the help of a high-powered ad agency or you are more of a ...
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darkscorch cd packaging

2014 Grammy nominees for boxed edition music packaging

Here are the nominees for the 57th Grammy Awards for best Special Edition music package. Tell us which CD packaging you like best because it's pretty hard to pick a favorite! They're all worthy of an award. CITIES OF DARKSCORCH Leland ...
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get attention

How to really get the attention of your target audience

Your potential customers are bombarded by thousands of advertising images every day from the moment they wake up to the time they hit their beds. You have to find a way to get through all the noise to have your ...
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setting price CD

Setting the price of your CD: Six Things to Consider

The right price for your CD is the price that people are willing to buy in an instant. But it gets tricky because, of course, apart from that the price should also be enough to cover your expenses and pay ...
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music career

Types of people to avoid in your music career

After years of helping indie musicians, we've seen and heard how when they're getting started in their music career they're being ripped off by different people- from managers to event organizers to publishers and all other sorts of sleazy creatures. It ...
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dvd screener tips

Dos and don’ts when sending DVD screeners to film festivals

DO MAKE AN EFFORT TO MAKE YOUR DVD PACKAGING ATTRACTIVE The programmers certainly appreciate a good-looking DVD packaging. Actually, they're pretty easy to impress. As long as your DVD case is presentable enough and it's obvious you put some thought on ...
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