Who cares about marketing? You should! Even if you have a very good product that no one can resist if you're not marketing it, your business will not reach its full potential and it might even go down in no ...
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You might think that the good old e-mail is dead because it's boring and everyone's on Facebook already. That's probably true but no one with Facebook doesn't have an e-mail. E-mails are literally the modern-day version of mailboxes. It's a ...
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If you want to make a career out of your music, you should know by now that as an independent musician, making music is just one part of it. You have to juggle it with a lot of things from marketing, ...
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You might think that starting a t-shirt business is so easy it won't give you wrinkles. It can't be so hard, right? They're just tees.  Wrong! It will take over your life, invade your thoughts and infect everything you touch. Like ...
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Nowadays, it's not just enough to have flash drives, you have to have flash drives that function as something else. Well, it's not really a rule, but if you're giving away promotional flash drives or you're selling some in your shop, ...
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Do not be intimidated by the word "brand" because it simply means your packaging or how you carry yourself. Okay, if you still don't like the sound of the term packaging, let's try to make it simpler: it's your identity. It's ...
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T-shirt packaging should reflect the personality of a company, band or individual. Therefore, the custom t-shirt printing and packaging is just as important as the t-shirt itself.  Even a plain t-shirt that's placed in a good packaging becomes extraordinary. If ...
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MERCH TIPS FROM BRIAN “BT” TARANTO Brian Taranto has been rocking the merch industry since 1985. He launched Love Police, a company that has gone on to be a force of the merch industry. "With the onset of indie bands, trying to ...
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Soundtrack Vinyl records are what movie and music fanatics are currently crazy about. For some of us who were born before the internet, we miss the full experience of actually holding (and reading and smelling) the things that come with music- ...
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When you decided to go freelance, you thought it's the road to freedom. A few months in, however, you realize that there's no such thing as total freedom. You thought you got freedom from having a boss from hell but now ...
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