Grammy Nominees for Best Record Package 2019
Be the Cowboy, Mitski The record is on clear red vinyl in an spot-UV gatefold (the letters are hidden), and features an exclusive lyrics and photo book. It has plenty of cool pictures and a mini-essay. ________________________________________________________ Love Yourself: Tear, BTS ________________________________________________________ Masseduction, St. Vincent _________________________________________________________ The Offering, The Chairman Special limited edition packaging designed […]
Branding Basics for Artists
No artist wants to think about branding because every artist’s primary motivation is to express, not to sell. However, most of them are already unknowingly doing it anyway. Branding is simply being consistent with how yo define yourself, constantly reaching out to the same group of people, and speaking right to them. In marketing terms, that is […]
2018 Grammy Nominees for Best Recording Package
Record Package is not just something to be dismissed because it adds personality and branding to a record. Aside from the music itself, this is the reason why people actually buy the hard format. These records are worth collecting because they are in special packaging. If they’re just sold in regular-looking cases, I doubt it […]
10 resolutions for musicians to be happier and more successful
It’s just a few weeks before the new year and aren’t we all excited to make things bigger and brighter in 2018? Here are some resolutions that can definitely push your career forward: Give yourself a pat on the back always. From now on, be proud of yourself. You’re reading this because you’re a driven person and […]
Meet The Dodds Sisters, Queens of CD Package Design
Shauna and Sarah Dodds, the creatively inclined badass sisters from central Texas whose focus is on roots music, have been nominated for Grammy Awards in four of the last five years. They joined forces in 2004 to form Backstage Design Studio. Concentrating their early efforts on design for the Texas Music Industry, they’ve grown their business to cross all […]
5 Life Changing (But Easy) Resolutions For Any Type of Artist
It’s almost 2017! Can you believe it? We still can’t. However, we have to let this sink in soon because another year requires another you. A completely new you. Now this is not just some motivational thingie, it’s actually scientific. If you see milestone events such as birthday, anniversary, a new baby, a new house, […]
9 Album Artworks That Know How to Rock Portraits
Most CD album artworks feature the artists’ portraits and some are just soooooo boring. They are merely photos of the artists, without much concept behind the photo. When you’re selling your CD, vinyl record, or merch, you’re not merely selling these items as ordinary goods- you’re selling and promoting yourself. That’s why you should put […]
10 of the Most Creative Direct Mail Campaigns
Any experienced entrepreneur knows that print still rules. You may have awesome online campaigns but nothing beats a powerfully-designed direct mail campaign to target your VIPs. There’s just something about receiving lovely mailers in your mailbox. It’s something that almost equates to opening Christmas presents in your pajamas. When your supporters and clients receive beautiful […]
Onboarding Kits: Awesome Welcome Packages for Your New Recruits
Some call it onboarding kits while others call it introduction boxes, but whatever you call it, it’s definitely a kick-ass way to welcome your new employees, recruits, or students. Give them a warm welcome by putting a guide and some necessary items like custom post-its, USB flash drives, company shirt, bags, and more in your onboarding […]
5 creative ways Unified can help you market yourself better
When marketing yourself and your products, it’s very important that you don’t forget traditional marketing materials like printed posters and business cards. Although it may seem like they’re a total waste of money, they remain one of the most effective ways for marketing yourself and your brand. Here are some ways we can help you market […]