How to brand your band? Answer these five questions
OK Go, Madonna, Daft Punk, Lady Gaga. These are very famous musicians but there are certainly many artists that sing better than them. But why are they so famous? The answer is simple: they have created a brand. You might cringe thinking about branding as if it’s a disease, as if it can ruin your soul, […]
Eye-Popping Pop-Up Brochures That Are Nothing Short of Awesome
How can brochures be exciting so that they will really POP from the desk and hypnotize people to buy your stuff? Making them pop up, of course! Pop-up brochures can really steal people’s attention making it impossible for them not to read its content. It’s harder to throw it in the trash, like what people usually do with regular brochures. It’s not rocket […]
[INFOGRAPHIC] What Is The World Listening To?
Check out this cool infographic that shows what people are listening to around the world. Where in the world would your band thrive? The International Music Summit found (surprisingly!) that South Africans love country more than Americans, New Zealanders love dance/electronic and Finns love their heavy metal. ___________________________________________________________________ James Hill is a veteran of the music industry. […]
What successful artists do in their free time
All of us have 24 hours in a day, 7 days in a week, but why are there others that are very productive even on the weekends? Surely, those people don’t have a life. Contrary to popular belief, they do. They are bursting with life than us mere mortals. They’re actually kind of cheating because […]
Liquid-filled promotional flash Drives. Awesome idea!
Promotional USB flash drives are such hot items right now. USBs are perfect because you can put in it your promotional videos, games, and just about any type of file for your promotions. Not only that, the options for customizing the actual flash drive is limitless. We make custom wooden USB drives, plastic flash drives, and […]
5 Marketing lessons we can learn from OK GO
Have you seen OK Go’s latest music video, “I Won’t Let You Down”? Crazy, isn’t it? Now, some of you might hate OK Go for having too many gimmicks (like Flaming Lips or Kiss). Why can’t musician just be known for their music alone? do we really have to make crazy stunts to sell? Sorry to […]
Merch Tip: Print over zippers to achieve kick-ass hoodie designs
So you want to customize a hoodie but the hoodie design that you like has a big, bad zipper. You’re conflicted because you really want the hoodie yet you want a big artwork at the center. The zipper will ruin the artwork, right? So you have to choose between the handsome hoodie or your artwork, right? Not necessarily! […]
Stay relevant by investing in engaging branding
Businesses act as living organisms, constantly changing as the attention of the market is focused and refocused. Advertisement can make or break a company as that focus realigns itself, which has made engaging branding a crucial part of an effective part of business management. In order for companies to become or stay relevant, they must […]
Learning the ropes of promoting your brand
You’ve done it. You started your very own company, you are ready to get down to business, but there is just one problem: no one knows that you are there. This is a problem that many new business owners face in the early stages of starting their own company, but contrary to what you might […]
Marketing mistakes that almost everyone is making
You might think you’re doing great with marketing your stuff, but I am certain you’re committing at least one of these marketing mistakes. Read up and correct the way you market while there’s still chance. Here are some of the most common marketing mistakes committed by even the marketing experts: Talking (or tweeting) about yourself […]