If you want to make your DVD packaging stand-out from the shelf, then you better give it a little extra something to make it extraordinary. You do not have to have that over-the-top collector’s DVD packaging if your budget won’t permit it- just simple additions and alterations can make a big difference.
Here are some simple ways to make your DVD packaging extra special:
Use Digipaks. This is probably the simplest way that you can make your DVD packaging more special. DVD jewel cases are so common that when you place your DVD in a digipack, it would instantly get more attention-just because it’s not as common.
Use unique paper. If you and your designer think that a 3D glossy paper would complement your design, then you better purchase that paper. It would definitely add more appeal to your DVD packaging without spending too much. You should get familiar with many types of papers and cases so you can become more creative with your DVD packaging.
Pop-up art. And other paper art gimmicks. You can actually add more pizazz to your DVD packaging without spending a lot of dollars by simply being creative with the cardboard. For example, you can have a simple pop-up art that pops up when you open the case….you can also have intricate paper cut-outs if you think it goes well with your overall concept.
Include Posters and collectibles. People love freebies. They check out any DVD that has something a little extra because they’d think that they’ll have more for their money. If you have enough budget to print some posters, the fans would definitely purchase your DVD and the would-be fans would be convinced to buy the real thing instead of pirated copies. Just a small button, a keychain, a sticker, would do.
Tin cans. Do you notice that those packaged in cans look more valuable-like they are worth showcasing in our DVD shelf?
Wrap it in a shirt. Yep, you read it right. It has become a fad right now for DVDs to be packed or wrapped in a small shirt or jacket. But of course, not all DVDs can be packaged this way-only those who have a certain statement costume like Grease, or Mad Men can pull this off. There are lots of other materials other than shirts though that you can wrap in your plain DVD packaging. Exhaust your creative juices and your DVD packaging would certainly kick some ass.
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