The Question… “My lawyer says that if I fail to trademark my band name, another band with the same name could trademark it and stop me from using it. Then, I would have to repackage all of my CDs, and change the band name my fans are already familiar with. What’s more, the other band […]
In some music business schools, they still give students assignments that go like this: “Assume that you have one million dollars. Make up a marketing plan on how to promote a band.” Here’s a realistic assignment: “Go to MySpace. Pick a band. You have zero dollars. Now go promote them.” Although most bands would like […]
We are one of the CD manufacturing companies in California that offer green alternatives in CD manufacturing, DVD manufacturing, and printing. From the products and services we offer to our day-to-day operation, we make sure that we do our share to prevent the fast destruction of Mother Earth. Here are some of our green efforts. […]
As I’m unwinding from AFM last week, it occurs to me that while many of you are experiencing Distribution Overwhelm, even more of you are experiencing Finance Overwhelm. Why? Because unless you have 100% cash in bank to make your film, what can you do to get your project off the ground? The way I […]
Promotional products are meant to market your company therefore you have to be strategic in choosing the items you will give out. Do not just give away generic key chains, calendars, and other cliche stuff most companies give out or else it would just be a waste of money. It would also make people […]
After viewing lots of ‘overdesigned’ artwork, it’s refreshing to see this minimalistic packaging of Money Mark. The concept and execution seem so simple (although I cannot tell for sure) but it has very good visual appeal. Just look at how the colors complement each other, how the texture of the woodcraft contrasts to the plain […]
Why do I need a Barcode on my CD? The short answer is “because the retailers who will be selling your CD for you require it.” It’s the way a retail sale is identified, inventory levels are tracked, and sales are credited. Even if you sell primarily at shows or out of your trunk, you […]
Sales of custom vinyl records increased by 14 percent over the previous year, with around 2.8 million units sold. This is a new record for vinyl sales since 1991, when the format had all but disappeared in the wake of the CD boom, according to a report released yesterday by Nielsen SoundScan. Unsurprisingly, the artists […]
Here is a comprehensive article about cover songs written by Cameron Mizell. Cameron is a freelance guitarist, producer, and consultant in Brooklyn, NY. You can check out his articles at musicianwages.com. ——————————————————————————– Cover songs have an interesting place in the musician lexicon. The term cover song originated in the early part of the recording era, […]
Alternative Press has a great post about the real deal of merch price matching. Price matching is a practice in which the headlining band on a tour set the merch prices. If that band sell their custom printed t-shirts for $40, every other band on the bill must comply with that price. It insures that […]
