Remember that there are lots of considerations other than aesthetic appeal and budget when it comes to choosing the packaging for your CD or DVD. You can actually use any kind of case for your project but be ready to have some productions and shipping mishaps, delays, and big expenses. There are reasons why some […]
Author: Chris Bauer
CD Artwork: The Freshness Factor of 3-D Typography
Bored of seeing the same fonts in album covers? Here are some album artwork with type/letters that are constructed, sculpted, and molded. Alright, I am not a graphic designer so I really cannot tell if some of them are purely manipulated using design software but they surely look like they’re being constructed by hand. 3-D […]
DVD Packaging: Evil Dead- Book of the Dead Edition
The limited edition DVD’s of Evil Dead and Evil Dead 2 come in really freaky cool looking Necronomicon books. They’re made of flesh-like rubber and one of the books (I think Evil Dead 2) screams when you poke it in the eyeball! Now isn’t this waaaay too cool for a DVD packaging? Almost as cool […]
Should You Trademark Your Band Name?
The Question… “My lawyer says that if I fail to trademark my band name, another band with the same name could trademark it and stop me from using it. Then, I would have to repackage all of my CDs, and change the band name my fans are already familiar with. What’s more, the other band […]
Effective Music Marketing Strategies To Get Your Music Noticed
In some music business schools, they still give students assignments that go like this: “Assume that you have one million dollars. Make up a marketing plan on how to promote a band.” Here’s a realistic assignment: “Go to MySpace. Pick a band. You have zero dollars. Now go promote them.” Although most bands would like […]
Go Green with Unified Manufacturing
We are one of the CD manufacturing companies in California that offer green alternatives in CD manufacturing, DVD manufacturing, and printing. From the products and services we offer to our day-to-day operation, we make sure that we do our share to prevent the fast destruction of Mother Earth. Here are some of our green efforts. […]
Indie Filmmaking: 4 Ways to Get More Funds
As I’m unwinding from AFM last week, it occurs to me that while many of you are experiencing Distribution Overwhelm, even more of you are experiencing Finance Overwhelm. Why? Because unless you have 100% cash in bank to make your film, what can you do to get your project off the ground? The way I […]
How to Choose the Right Promotional Product
Promotional products are meant to market your company therefore you have to be strategic in choosing the items you will give out. Do not just give away generic key chains, calendars, and other cliche stuff most companies give out or else it would just be a waste of money. It would also make people […]
CD Packaging of the Week: Money Mark- Brand New Tomorrow
After viewing lots of ‘overdesigned’ artwork, it’s refreshing to see this minimalistic packaging of Money Mark. The concept and execution seem so simple (although I cannot tell for sure) but it has very good visual appeal. Just look at how the colors complement each other, how the texture of the woodcraft contrasts to the plain […]
CD Manufacturing: All About Barcodes
Why do I need a Barcode on my CD? The short answer is “because the retailers who will be selling your CD for you require it.” It’s the way a retail sale is identified, inventory levels are tracked, and sales are credited. Even if you sell primarily at shows or out of your trunk, you […]