IF THERE’S SOMETHING THAT’S NOT CLEAR TO YOU, DON’T SIGN! Contracts often run for long periods of time so don’t be too cool (aka lazy) when reading it. Make sure you understand each word and each sentence. But it’s so technical, you say. You don’t have time for this, you say. Get a lawyer’s help! […]
It’s 2015! Who still sends brochures? Good businesses, apparently. Although websites are great for promoting your business, people are still charmed by good-looking brochures. Here are the reasons why you should have a brochure even if you already have a great website: 1. BECAUSE YOU HAVE TO HAND OUT SOMETHING OTHER THAN A BUSINESS CARD […]
There are a millions of start-ups each year that do not go anywhere that is why the first year is really very crucial. What should you expect on the first year of your small business? What problems are you going to encounter? Most important of all, what can you do to ensure success? Here are some […]
As an indie musician today, you have to be a master of music but a jack of all trades as well. That means that aside from being a musician, you have to be an accountant, an event organizer, a social media guru, and a master promoter too. Whew! Don’t you wish you could go back […]
I know you don’t want to be sneaky but I’m sure you don’t want to be an annoying salesman who pushes people to buy stuff, either. You somehow want to keep your dignity and voice intact. These “sneaky” marketing techniques aren’t actually sleazy, they’re just hacks so you market more without exerting more effort. That […]
Your potential customers are bombarded by thousands of advertising images every day from the moment they wake up to the time they hit their beds. You have to find a way to get through all the noise to have your message heard by your target audience. For musicians, this means that you have to find […]
After years of helping indie musicians, we’ve seen and heard how when they’re getting started in their music career they’re being ripped off by different people- from managers to event organizers to publishers and all other sorts of sleazy creatures. It shouldn’t take years to sharpen our senses when it comes to detecting leeches. All you […]
OK Go, Madonna, Daft Punk, Lady Gaga. These are very famous musicians but there are certainly many artists that sing better than them. But why are they so famous? The answer is simple: they have created a brand. You might cringe thinking about branding as if it’s a disease, as if it can ruin your soul, […]
FIRST OF ALL, DO YOU HAVE EXCEPTIONALLY GOOD MUSIC? Or are you just rushing to finally release an album? Really good music is the number one requirement before recording. I know it isn’t usually the case because we see a lot of well-marketed artists with zero talent. But for indie musicians, this is a must. […]
Check out this cool infographic that shows what people are listening to around the world. Where in the world would your band thrive? The International Music Summit found (surprisingly!) that South Africans love country more than Americans, New Zealanders love dance/electronic and Finns love their heavy metal. ___________________________________________________________________ James Hill is a veteran of the music industry. […]
