How to use 3D pop-ups as creative marketing collaterals
3D Pop-ups literally grab our attention because they remind us of our childhood and they’re really fascinating works of art. They’re not just copy-pasted designs printed on paper and mass produced by thousands, they’re well thought-out from pre-production to assembly to packaging. You know each piece you’re holding is made with a lot of effort […]
Why musician today need gimmicks when releasing an album
We’ve featured some of the craziest album release gimmicks from attaching USB albums to balloons to releasing a newspaper. There was one Flaming Lips album where they added Kesha’s blood in the vinyl record. If you’re a new musician who’s about to launch your first album, you might be thinking “Are gimmicks absolutely necessary because […]
How to brand your band? Answer these five questions
OK Go, Madonna, Daft Punk, Lady Gaga. These are very famous musicians but there are certainly many artists that sing better than them. But why are they so famous? The answer is simple: they have created a brand. You might cringe thinking about branding as if it’s a disease, as if it can ruin your soul, […]
Musicians: 6 Ways to Keep Your Fans Hooked
So you got a pretty good number of fans right now (congrats!) but you know it’s not simply about acquiring fans, it’s about keeping them. If you don’t keep them hooked, chances are, they would forget you little by little every day. Keeping them engaged is the best way to maintain a loyal fanbase. Here […]
Now You See It, Now You Don’t: 8 Awesome Thermochromic Designs
Items applied with thermochromic ink or crystals change color when temperature changes making your design interactive and fun. One popular example of this is the famous mood ring. If you want to know more about thermochromic technology, go here. For the designers, here are some clever ways thermochromic technology is used for design: Polar Ice […]
15 of the Most Creative Corporate Brochure Designs
Companies with creative brochure designs are a few thousand steps ahead of the competition. Corporate brochures are a great way to market your company because it instantly reflects your brand– your core values, your personality, what you’re about. If done well, your company brochure can impress even the snobbiest prospects but if done wrong, it […]
10 Must-Bring Merch for Your Band Tour
If you have a band and it’s your first time to go on tour, first of all…congratulations! Now chop chop and make sure you have these merch ready for your tour: 1. CDs, of course! They say CD is dead but they’re still making lots of CDs. Think of one professional musician who hasn’t released […]
Six Holiday Promotion Ideas for Musicians
It’s beginning to look a lot like Christmas! Aside from spreading good cheer, Christmas is also the best season to thank your fans, promote your music and sell a merch or two. It’s the time of year where people are “required” to buy stuff for family and friends. It’s also the time where everyone’s got […]
18 Weird But Cute Wedding Invites
Your wedding invitations shouldn’t be boring unless you accept that you and your soon-to-be hubby are, in fact, two boring people. Forget scented stationery! There are so many ways to customize your wedding invite- from having a custom wedding USB drive to wedding vinyl records to wedding balloons! Come up with a wedding invitation that […]
Music Marketing: What Big Musicians Can Do that Newbies Can’t… Yet
They say that in order to be a winner, you have to do what winners do. But I don’t think this applies to music marketing.If you don’t want to be laughed at, take it easy baby and don’t do the following: BAND LOGO ON SHIRTS. If you’re not yet as big as KISS or Rolling […]