recording music

Six don’ts when releasing music

Congratulations and good luck! You are about to enter a new phase in your music career. Releasing music and putting yourself and your music out there, for the public to consume and love, is not an easy feat. Aside from the creative aspects of perfecting your music, you have to do a lot of other […]

w

Music Packaging: Grammy Winners for Best Limited Edition Package (2001- present)

Looking for inspiration for your music packaging? Here are some of the most adorable box sets that received Grammy Awards in the past decade. Which one do you like best? The Promise: The Darkness on the Edge of Town Story Artist: Bruce Springsteen Package Designers: Dave Bett & Michelle Holme Year: 2012 ______________________________________________________ Under Great […]

mushbox

8 Promotional USB Drives for Movies

If you’re a filmmaker, especially if you’re an indie filmmaker,I’m pretty sure you would not consider releasing your film on USB flash drives. First of all, it’s pretty expensive. If you’re going to put a 2-hour film, you need a flash drive that has a high capacity. Movies released on flash drives usually cost $40 […]

trademark

BAND NAMES AND TRADEMARK LAW – AN OVERVIEW

WHAT IS A TRADEMARK? A common misunderstanding is the idea that one can “copyright” a band name. While it is possible to copyright the design of a band logo, the band name itself is not copyrightable. Band names are protectable under trademark law, because like “brand names” they allow us to distinguish one band’s music […]

Facebook Tickets

12 Tips for Marketing Your Film on Facebook

The film marketing tips below are condensed from the workshop with Facebook and the Danish Film Institute about using social media for film marketing. There were representatives from all three sides: film distributors, film producers, and the media agencies – plus those immersed in social media itself – Crisp, Fan Page Trender (campaign performance tracking), and Facebook themselves. […]