CD – DVD – Vinyl – T-shirt – Box Sets
So, you just finished an album and you want to come up with viral promotion ideas to market your music. You figured that viral marketing is the shortcut to getting the recognition and fame that your music deserves. With thousands of bands competing for recognition, it is indeed wise to come up with a gimmick […]
Here’s another reason to be merry this December! Warner Bros will be releasing the Danny Elfman & Tim Burton 25th Anniversary box set. Elfman and Burton have collaborated for over two decades on some of the most memorable films of our time like Edward Scissorhands, Batman, Sleepy Hollow,The Nightmare Before Christmas, and many others! This […]
About Joshua Marc Levy: Joshua was born Jan 27- the same day as Wolfgang Amadeus Mozart and Lewis Carroll. He graduated SVA with honors in 1998 and worked in Entertainment Advertising and the Record Industry afterward. Shortly after leaving SVA, he won many awards including Young Guns, Art Director’s Club and a “First Place Student […]
Viral marketing campaigns use mystery, fun, and often, deception to help create buzz for a new product. Sometimes such campaigns succeed; sometimes they backfire. Let’s take a look at these cases and try to see what they did right and wrong. Court TV “Hi Steven,” it began, cheerily enough. “Do I have your attention now? […]
About Chris Rubino: Chris’s works have been exhibited in Europe, Japan, Hong Kong and the U.S. He recently has created designs & illustrations for such clients as The New York Times, Banana Republic & The NY Public Theater. Rubino’s work has been strongly influenced by his screen-printing background making limited edition posters for bands such […]
I cannot recall signing up to a mailing list ever! Not for my favorite products, or favorite authors, or favorite bands. That’s because I’m anal and I want my inbox free from unnecessary marketing e-mails as much as possible. Whenever I need a specific service or product, I’d much rather Google it when I need […]
Sometimes our eyes get too used of seeing exaggerated designs that we don’t find them appealing anymore-they all just become one colorful blur. That is why ‘less is more’ works in music packaging. Put a plain packaging in a sea of colorful artwork and it would instantly get attention. Remember, a design doesn’t have to […]
Foursquare is the latest social networking craze that will soon be as big as MySpace, Twitter and Facebook (FB is launching its own version soon). Foursquare isn’t another social network per se. It’s a location-based social network using the GPS system off your mobile devices. Once you download the application to your phone, you “check-in” […]
Superfans are the 20% of your fans that deserve 80% of your attention. When you are already in the stage of your music career wherein you have loyal followers (aka Superfans), then you better know how to take good care of them before they go kaput! Superfans are the ones more likely to spread your […]
List your prospects. First, you have to know which music magazines and blogs feature the kind of music that you play so you would have a bigger chance in getting featured and so that you’d hit the right audience. If you are a metal band, it’s okay to be in the Seventeen Magazine (Hey! Publicity […]