DVD Packaging and Customer Purchase Decisions

Maybe because of financial or time constraints, we do not give much attention to how we package our DVD. We just choose a decent photo for the artwork, a plain-looking case, and a good set of trays. After all, what matters most is what’s inside, right? What matters most is the content-the film! Yes, that […]

Album Art Concepts: PUPPETS

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Typographic Movie Posters that Pack a Punch

A poster should be imaginative and witty or else it’s just another piece of marketing trash. It should get people’s attention the second they see it. And the image and message of the poster should retain in their heads for at least 5 minutes after that. Designers do this by making really brilliant designs. They brainstorm […]

10 Great Music Marketing Ideas

Here are 10 music marketing ideas from the Music 3.0 Internet Music guidebook. It’s easier to sell your music if you add extra value to it, so it helps to think outside the box when it comes to distributing your music. Thanks to Bruce Houghton of the great music blog Hypebot for numbers 7 through 10. 1) Develop a package […]

How to Deal with Creative Burnout

If you are a musician, filmmaker, graphic designer, writer, or if you have a job that requires lots of thinking and creativity…chances are you are oh so familiar with creative burnout. It is when we have nothing more to give creatively- when our cups (or papers, canvasses, etc) are dry and we cannot start anything […]