Music Marketing: 5 Things to Give Your Fans This Christmas
Gak! It’s Christmastime once again? How did 2011 pass by so fast? It feels like there are just 3 months in my year. But anyway, tis the season to be jolly- not feel old and sullen. I bet some of you already have a long Christmas shopping list. Of course! We make sure that every […]
CD Packaging of the Week: 123 Jump!- Jive Talk
This interactive CD package was designed for Jive Talk‘s latest album ‘123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes. Fold the CD packaging to form the stage and scan the QR code to start the band’s “live” animated performance. Watch the animated […]
CD Packaging: Spinal Tap’s Creative Box Sets
Over a year ago, I featured Spinal Tap’s cardboard cutout packaging for their album Back From the Dead. It was nominated at the Grammy Awards for Best Packaging alongside Sagmeister’s work for Byrne & Eno and four other nominees. Although Sagmeister bagged the trophy, I should say it is equally remarkable. Take a look and you’ll agree: […]
Flash Drives: Smart Marketing Tool for Photographers
USB flash drives are now the favorite of many businessmen and self-employed individuals not only because they use them to contain their files but also because USB flash drives serve as excellent promotional items. They do look handsome, don’t they? Lots of photographers today put their projects and portfolios in USB flash drives. This is […]
USB Albums: The White Stripes Icky Thump
The White Stripes Icky Thump album is one of the handsomest USB music packaging I’ve seen. It was nominated for a Grammy in “Category 89: Best Boxed Or Special Limited Edition Package”. Removing their respective hats reveals the USB dongle, plug it in, and you’ll get all of the Icky Thump tracks in Apple Lossless […]
Music Marketing Ideas for QR Codes
QR or “Quick Response” codes are rapidly becoming a popular and effective way for marketers to extend special offers or unique content to smart phone users. QR Codes are two-dimensional barcodes that can be read by most smart phones (via the camera function) and automatically link the mobile user to a marketing offer, website or […]
T-Shirt Printing Printing Tips to Get It Right The First Time
If it’s your first time to print t-shirts, then you better get some t-shirt printing tips to get it right the first time. Otherwise, you will make many revisions or worse, you’d have badly printed tees that you’ll just keep in your basement. As many of you probably already know, doing graphic design, and doing […]
Branding Yourself as a Musician- A Checklist
If you want to make a career out of your music, you should learn more about musician branding to market yourself effectively. And in order to market yourself well, you should treat your band as a brand. I know some artists turn red reading my first two sentences- for them, music should be from the […]
CD Packaging Essentials
Yes, the CD packaging is meant to protect the disc but it has a bigger role. It can be utilized to create a brand for your band. It can also be used as a great marketing tool. If you have a really creative CD case, people will have something to talk about aside from your […]
CD Artwork: How to Spend Less Without Compromising Quality
Designing the CD artwork of your album might seem easy but if you want to save a few dollars, you have to It’s easy to design a kick-ass artwork when you have big bucks to blow. You can use whatever material you want, you can hire the most sophisticated art director in town, you can […]