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13 Really Impressive Corporate Identity Kits

The corporate identity kit of your brand is often the first impression of your product or service and first impressions really count. If you come up with  good-looking collaterals like business cards, DVD cases and envelopes, your prospects would be impressed and would likely get interested in what you have to offer. It’s pretty much […]

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Famous Musicians and their Gimmicks

Whether you like it or not, gimmicks play a big part in the music industry. We’ve said over and over that a career in music requires more than talent- it requires good branding (which could include the gimmicks), winning traits and 10,000 other things. A gimmick is a strategic stunt or look that makes people pay attention […]

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7 Traits Every Musician Should Develop

Making music is all about music but making a CAREER in music requires more than talent, it requires certain traits that really push you to excel. Here are the traits every musician should develop in order to achieve success: WILLINGNESS TO DO GRUNT WORK Here’s the news: Grunt work is what building your music career […]

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DVD Digipaks that Really Call Attention

If you’re looking for a really good-looking case for your DVDs, nothing beats the digipak. It’s sleek, it has plenty of room for artwork and it’s not as costly to make as you think it is. Not convinced? Check out these really awesome DVD Digipaks: WAYNE’S WORLD DVD  SCISSORS SISTERS HANNIBAL LECTER RED DRAGON BEAUTIFUL […]

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How to Stay Motivated as a Musician

As musicians, we become everything from being euphoric after releasing an album to frustrated and unmotivated for a million reasons– not selling enough, not having gigs, not going anywhere and all the other things that make a career in music tough. We’ve all been there. And in those moments, it’s hard not to wallow in […]

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Six Factors that Make a Packaging Awesome

If you want to impress your fans, make sure you got an impressive packaging. Because content matters a lot, but it’s not all that matters. An awesome packaging can make them feel like they’re getting more bang for their buck and that you’re really good because you care about your brand. Here are six factors […]