Film Distribution Myths You Should Stop Believing to Achieve Success
Award-winning Producer/Writer Jerome Courshon breaks the biggest lies of distribution and gives awesome pieces of advice for indie filmmakers who want to get a distribution deal. Myth: I’m a director, a filmmaker, a creative person. I don’t have to worry about the business stuff. Truth: There are of course some people who get lucky and either have a […]
Branding Basics for Artists
No artist wants to think about branding because every artist’s primary motivation is to express, not to sell. However, most of them are already unknowingly doing it anyway. Branding is simply being consistent with how yo define yourself, constantly reaching out to the same group of people, and speaking right to them. In marketing terms, that is […]
The Music Marketing Trends You Should Try This Year
It’s not easy to be an indie musician today. You have to do everything including marketing your stuff. Good thing there are so many ways to do it thanks to the internet. But because there are so many ways to do it, that means you should strategize. Which ones are you going to focus on and […]
8 Impractical But Totally Pretty Blu-ray Box Sets and Packaging
Sometimes, we just want to throw away money on special edition blu rays just because we can. And just because we really, really love these films and we want to remind ourselves (and our guests) that fact by displaying them in our living room. Why not? It’s our money anyways? To prove just how ridiculously amazing […]
Music Packaging: VÄG’s 70s Vibe Vinyl Packaging and Merch
Yes, their name is VÄG, and yes, they know what it means. But in Swedish, VÄG means road, which is the former name of this psychedelic rock band. Their double entendre name appears on band swag (most popularly on their t-shirts), and a gritty 70s sound was Snask’s inspiration for the logotype, identity, and album cover […]
9 Clear Vinyl Records That Are Just So Stunning
Crystal-clear vinyl records look so neat that you’d want to show them off to your grumpy father-in-law so he’ll start loving you. It’s no wonder they’re usually the #1 choice for special editions. The clear disc has a bad reputation of having a lesser sound quality than the black vinyl, that is not true if […]
The 5 Most Common Challenges Every Musician Face and How to Handle Them
Every musician, whether a beginner or someone who’s been around for decades, has met and will meet a thousand hurdles in trying to make a successful music career. In fact, if you’re a musician and you’re not experiencing nerve-wracking challenges very often, you’re probably not doing it right or you’re going too slow. But, of […]
Elaborate Black and White Vinyl Packaging Designs
There are so many creative ways to release your vinyl today. You can have colored vinyl, splattered vinyl, metallic vinyl, vinyl with crazy stuff in them and picture discs. That is why it’s also a good idea to come up with a black and white vinyl. It will not only stand out, it is also […]
8 Design Secrets to Achieve Really Attention- Grabbing Packaging
Designing a media packaging whether it’s a CD/DVD case, USB box, vinyl sleeve, or special box set that contains all of the above and some merch, is equal parts art and science. It has to attract your target market but at the same time, it also has to be able to protect the contents as […]
Music Packaging of the Week: Urbanski- Selected Works
Creative Agency: UVMW Illustrator: Wojtek Urbanski Creative Direction, Design: Jacek Walesiak Client: Urbanski / Uknowme Records Creative Agency UVMW was asked by Urbanski to create CD cover art for the album “Selected Works” as well as visual setting of his concert tour. A key element of the cover art was the photograph by Michał Szlaga. One of […]