YOU’RE NOT NETWORKING. Don’t roll your eyes now. We know you’re an artist and we know you’re not a fake but who says you should kiss ass when you’re networking? Networking simply means making good relationships with people. Although it helps that you hand out really awesome business cards at a party but good networking goes […]
Who cares about marketing? You should! Even if you have a very good product that no one can resist if you’re not marketing it, your business will not reach its full potential and it might even go down in no time. You do not have to do hard sell, in fact it’s a no-no based […]
You might think that the good old e-mail is dead because it’s boring and everyone’s on Facebook already. That’s probably true but no one with Facebook doesn’t have an e-mail. E-mails are literally the modern-day version of mailboxes. It’s a necessity and Facebook is not. So what does that mean for entrepreneurs and marketers? That […]
If you want to make a career out of your music, you should know by now that as an independent musician, making music is just one part of it. You have to juggle it with a lot of things from marketing, booking, designing merch, attending meetings, accounting and a lot of other tasks not directly related […]
You might think that starting a t-shirt business is so easy it won’t give you wrinkles. It can’t be so hard, right? They’re just tees. Wrong! It will take over your life, invade your thoughts and infect everything you touch. Like any business, it takes hard work and plenty of time and love from you. Starting […]
Nowadays, it’s not just enough to have flash drives, you have to have flash drives that function as something else. Well, it’s not really a rule, but if you’re giving away promotional flash drives or you’re selling some in your shop, a multi-purpose flash drive is a great way to attract customers. Here are some of […]
Do not be intimidated by the word “brand” because it simply means your packaging or how you carry yourself. Okay, if you still don’t like the sound of the term packaging, let’s try to make it simpler: it’s your identity. It’s how people recognize you, it’s what sets you apart (even very slightly) from others. As […]
T-shirt packaging should reflect the personality of a company, band or individual. Therefore, the custom t-shirt printing and packaging is just as important as the t-shirt itself. Even a plain t-shirt that’s placed in a good packaging becomes extraordinary. If you’re looking for a t-shirt packaging inspiration, here are some of the sleekest t-shirt packaging […]
MERCH TIPS FROM BRIAN “BT” TARANTO Brian Taranto has been rocking the merch industry since 1985. He launched Love Police, a company that has gone on to be a force of the merch industry. “With the onset of indie bands, trying to be a bit cooler and slacker with design or reference can work well… or bomb […]
Soundtrack Vinyl records are what movie and music fanatics are currently crazy about. For some of us who were born before the internet, we miss the full experience of actually holding (and reading and smelling) the things that come with music- whether it’s a CD or cassette tape or vinyl record pressing. You know nostalgia when […]
