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Top 3 E-mail Marketing Don’ts

Mispelled Names We are all vain and we automatically hate people who forget our names, mispronounce our names, or misspell our names. It makes us feel like an unimportant, irrelevant, ugly doormat. So if you want people to hate you and your film, band, or business…well, you know what to do. I get it why […]

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Indie Film Maketing: How to Get the Most Reach for Your Budget

For every dollar spent on producing a major film, the studios have been spending 51-58 cents to release and market it in the United States and Canada. _______________________________________________________________________ Big studios behind Hollywood blockbusters put at least half and sometimes as much as twice their production budgets into grandiose marketing campaigns, and they handle all publicity. […]

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Merch: More Tips to Sell More Merch

A few months back, Billboard* provided a list of three tips designed to help a band maximize their merchandise sales. While Billboard’s sage advice is very useful and can definitely help increase the revenue of bands with all sizes of followings, the tips are somewhat little limited and ignore quite a few of the more […]

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DVD Manufacturing: All About Region Codes

What are region codes? DVD region codes are designed by the Digital Rights Management to allow motion picture studios to control aspects of a movie release (content, release date, price) based on the region. DVD discs may use one code, a combination of codes (Multi-Region), most codes (Region 0) or every code/no codes (Region All). […]

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How to Deal with Creative Burnout

If you are a musician, filmmaker, graphic designer, writer, or if you have a job that requires lots of thinking and creativity…chances are you are oh so familiar with creative burnout. It is when we have nothing more to give creatively- when our cups (or papers, canvasses, etc) are dry and we cannot start anything […]

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To Duplicate or to Replicate?

Not too many people know that there are 2 kinds of manufacturing discs- replication and duplication. And those that know sometimes get confused and use the terms interchangeably. Their literal definitions may be nearly identical, but in practice they are extremely different. Here are some of the basic differences between CD replication and CD duplication that […]

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4 Effective Ways to Combat Screenwriter’s Block

Many of us are intimidated with the idea of having others read our work that we are plagued with doubt about how good our writing really is. The fear of embarrassment is usually experienced by first-time writers who still haven’t experienced criticism or ‘failure’. But even the experienced screenwriters experience this as well. Remember Guido […]

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3 Ways to Make a Viral Video

We all want to make a kick-ass viral video to promote our music, film, or product because it’s one of the fastest ways to get recognized today. Our main goal is to get lots of people to view our video so they would talk about its awesomeness (or ugliness) to their families, neighbors, friends, and […]