Band Merch: The Politics of Price Matching
Alternative Press has a great post about the real deal of merch price matching. Price matching is a practice in which the headlining band on a tour set the merch prices. If that band sell their custom printed t-shirts for $40, every other band on the bill must comply with that price. It insures that […]
Get Sponsorship for Your Next Music Video (Step by Step Guide)
So you have the most brilliant idea for your next music video yet you cannot execute it because you only have a few dollars left in your pocket after recording your first album. But you also know the value of a kick-ass music video- that it could leverage your career faster than you can say […]
Why Creating a Fashion Statement is Good for Your Music Career
I can imagine purists rolling their eyes when they read the title of this post but what the heck: for me, image is important. Of course music should be the number one priority of musicians but they should also learn how to market their music effectively. There are so many bands I know who play […]
New Year, New Unified!
We here at Unified just love the word NEW. “New” generally means that something is freshly made. A new CD, a new gadget, a new pair of shoes. It also means that something has changed -a new outlook, a new plan, a new purpose. New means freshness and hope and a new chance to become […]
Filmmaking: 10-Min Video Explaining 100 Filmmaking Techniques
As filmmakers, it is very,very important that we know filmmaking jargons/terms so that there will be a universal understanding of certain techniques and filmmaking styles. That way, there would be less talk,confusion, explaining, and mistakes. Saves a LOT of time! Whether your still a newbie in filmmaking or you just want to refresh your filmmaking […]
Indie Musicians: Hey, It’s OK to Make Money
Creative artists, more than any other personality type, have a strong orientation towards authenticity. They can smell trickery and b.s. from a mile away. Ask them to write out a list of their least favorite people in the world and you’ll likely find politicians, and people who’ve achieved outward success through slimy tactics. One group […]
How Green is the Music Industry? (Infographic)
One of the biggest problems that the world is facing is global warming. Today, more and more musicians are joining the Green Movement. In their own simple ways like using recyclable CD packaging to using biodiesel for bus tours, they help make the world a better place for everyone. This Infographic was produced by The […]
Music Packaging: Top 12 USB Albums
What’s so charming about USB flash drives is that there is plenty of room for originality. People just love the novelty of it! USB Flash Drives can contain music, videos, games, interviews and at the same time, the actual USB drive can double as band merch/collectibles. You can have your album in USB bracelets, necklaces, […]
Indie Musicians: Online Promotion Ideas to Boost Your Album Sales
You want to “attack” the internet with a killer online marketing strategy but you do not want to appear like a desperate salesman! Here are some effective promotional ideas to boost your album and merch sales: “Get 10% discount if you promote our album on your Facebook page!” Simply post the link of our website […]
Interview with Mastering Engineer FRED KEVORKIAN
Our plant will only replicate your master no matter what it sounds like! It’s not the CD manufacturing company’s job to analyze the sound and give you feedback. Therefore, it is very important that you know the basics of mastering because it is your last chance to make your project sound right! This interview originally […]