Music Marketing: 5 Things to Give Your Fans This Christmas
Gak! It’s Christmastime once again? How did 2011 pass by so fast? It feels like there are just 3 months in my year. But anyway, tis the season to be jolly- not feel old and sullen. I bet some of you already have a long Christmas shopping list. Of course! We make sure that every […]
Music Marketing Ideas for QR Codes
QR or “Quick Response” codes are rapidly becoming a popular and effective way for marketers to extend special offers or unique content to smart phone users. QR Codes are two-dimensional barcodes that can be read by most smart phones (via the camera function) and automatically link the mobile user to a marketing offer, website or […]
Branding Yourself as a Musician- A Checklist
If you want to make a career out of your music, you should learn more about musician branding to market yourself effectively. And in order to market yourself well, you should treat your band as a brand. I know some artists turn red reading my first two sentences- for them, music should be from the […]
5 Music Promotion Tips For Increasing Album Sales on Your Website
1. Let Them Hear It Music is a unique product in that it is not usually purchased without first being heard. This is why radio has always been such a great marketing method for music. First you get hooked by a catchy tune, then you can’t help but buy it. For this reason, it’s important […]
Merch Concepts: Bowling Pins Art
If you’re trying to come up with the coolest custom band merch for your movie and your movie has interesting characters, why don’t you make something like this! Coolest. Custom Merch. Ever. These are bowling pins meticulously painted and glued with fur, hair, and accessories to resemble the important and interesting characters in the movie […]
Featured Designer: Joshua Marc Levy
About Joshua Marc Levy: Joshua was born Jan 27- the same day as Wolfgang Amadeus Mozart and Lewis Carroll. He graduated SVA with honors in 1998 and worked in Entertainment Advertising and the Record Industry afterward. Shortly after leaving SVA, he won many awards including Young Guns, Art Director’s Club and a “First Place Student […]
CD Packaging: Dos & Don’ts of Designing CD Covers
So you have spent plenty of nights wracking your brains out for the most awesome CD packaging ever created in history. Poor you! But I am sure that it would all be worth it once you see people’s “wow, cool!” expressions when they see your CD packaging. You realized just how important CD packaging is […]
Why Choose CD Wallets
When it comes to storing and distributing your music, the choice of packaging can make a significant difference, which is why opting to put your CD in wallet packaging is a smart decision. CD wallets offer a compact, stylish, and cost-effective solution for artists looking to duplicate and share their music. In this article, we […]
Music Packaging: Dos and Don'ts of Music Packaging
So you’ve been wracking your brains out and squeezing every droplet of creative juice for the most awesome CD packaging ever. It’s not easy but I am sure that it would all be worth it once you see people’s “wow, cool!” expressions when they see your CD packaging. You realized just how important CD packaging […]
Music Retail: Record Stores Have to Diversify in Order to Survive
It is a known fact that CD sales have plummeted in the last decade and are down about 50 percent from their peak. The decline of CD sales — and, more recently, of DVD sales — has forced the music retailers to find other ways to fill their space and tap into customers’ interest in […]