Pixar’s WALL-E DVD packaging isn’t short on awesome. Released just a couple days ago, it features raised printing with a glossy effect on the cover. In a move towards eco friendliness, the only plastic used is in the shrink wrap, and the cardboard case is 100% recyclable.
In addition to the standard DVD disc and extras disc, the a third disc is included which provides a digital copy to be transferred to a computer. However, you will need to use the provided “DVD activation code” in order to use the digital copy. This makes as much sense as these measures usually do, which is to say, not a lot. It inconveniences actual paying customers, gives illegal downloaders an advantage because a downloaded copy has no activation code requirement, and does little to actually reduce piracy.
Great looking packaging though.
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