Marketing Psychology Basics and How You Can Use Them

If you’re a musician (or any artist), you’re likely not that knowledgable in marketing or marketing psychology- unless that’s your day job. But today, it is a must for artists to do everything on their own including promoting your band page in Social Media, writing newsletters, designing merch…the whole shebang. Before you do a thousand […]

Add-ons That Instantly Boost Merch Sales

You have awesome custom t-shirts near you and custom merch yet how come your merch sales is not improving? Maybe it’s the economy or maybe you’re just not marketing them well enough. Marketing doesn’t mean you have to put them everywhere (although that helps), it means you have to make them more enticing so your […]

CD Packaging: Zappa in New York 40th Anniversary Edition

Packaging Manufacturer: GPA Global Project Type: Produced Client: Zappa Records Location: USA Packaging Contents: 5 vinyl mix CDs Packaging Substrate / Materials: Tin This imaginative circular case contains a rerelease of Frank Zappa’s most legendary live album. We embossed tin to evoke the look and feel of an NYC manhole cover. In March 1978 Frank […]

SwivelCard USB: Business Card with USB and Analytics

A swivelCard is a premium paper business card that includes a USB drive–a smart business card.  It includes analytics and can be updated even after giving it out. This one above is a smart, disposable, wireless SwivelCard USB called Intellipaper. What Can swivelCard Do? Paper comes alive with embedded USB technology. Imagine giving your business […]

CD Packaging: Big Cosmos – Illuminance USB

You might expect to get a CD or a vinyl for a box this big but this beautiful laser-cut wooden CD packaging contains a USB bracelet along with a booklet and poster. The booklet contains cute instructions like “Take the wristband around to a friend’s house, wear it to the pub.” and “Use the box […]