BAND NAMES AND TRADEMARK LAW – AN OVERVIEW

WHAT IS A TRADEMARK? A common misunderstanding is the idea that one can “copyright” a band name. While it is possible to copyright the design of a band logo, the band name itself is not copyrightable. Band names are protectable under trademark law, because like “brand names” they allow us to distinguish one band’s music […]

12 Tips for Marketing Your Film on Facebook

The film marketing tips below are condensed from the workshop with Facebook and the Danish Film Institute about using social media for film marketing. There were representatives from all three sides: film distributors, film producers, and the media agencies – plus those immersed in social media itself – Crisp, Fan Page Trender (campaign performance tracking), and Facebook themselves. […]