10 Essential Apps for the Touring Band

Aren’t we just so lucky to be living in a decade where there’s an app for everything? Thank you, Stevie, Bill, and the rest of the gang. How truly comfortable our lives are today compared to the beeper and walkie-talkie days. You want to play the piano but you have no piano on the bus? […]

CD Packaging: Spinal Tap’s Creative Box Sets

Over a year ago, I featured Spinal Tap’s cardboard cutout packaging for their album Back From the Dead. It was nominated at the Grammy Awards for Best Packaging alongside Sagmeister’s work for Byrne & Eno and four other nominees. Although Sagmeister bagged the trophy, I should say it is equally remarkable. Take a look and you’ll agree: […]

Proof that Sending Promo CDs Still Works

Do not focus ALL your time and money in making the coolest website. Everyone is doing that nowadays. What they do not know is that people still want to see,feel,smell,and taste the real thing before they reach their pockets. That people want to feel extra ,extra special. Well, I guess most of us know this […]

Music Marketing Ideas for QR Codes

QR or “Quick Response” codes are rapidly becoming a popular and effective way for marketers to extend special offers or unique content to smart phone users.  QR Codes are two-dimensional barcodes that can be read by most smart phones (via the camera function) and automatically link the mobile user to a marketing offer, website or […]

8 Reasons Why You Should Still Send CD Portfolios

Here are some reasons why you should still send out CD portfolios even if you already have an awesome website: It makes the recipients feel important. When they receive your good-looking CD portfolio, they’d feel special because you actually looked for their addresses and gave them something valuable. When I say valuable, I mean 1. it has […]