Don’t think of it as promotion. And while we’re talking about “promotion,” let’s consider calling it something else. Like “sales,” the word “promotion” can cause us to get caught up in fear-based stories around money, value, perceived bragging, or competition. My preference is to reframe it according to how I want it to be received: […]
With these music trends that involve how we make and experience music, there’s no denying it, we are indeed in the future. There’s an app and machine for everything —from composing music to hologram concerts to VR and wearables. But what is interesting is the prediction that vinyl, cassette, and other physical formats will sell […]
So you’re in the final stage of releasing a record. Congratulations! Unfortunately, it’s not yet time to relax and celebrate. CD manufacturing might seem like the album is as good as done but in reality. It’s a whole new meticulous process that requires a lot of things from you including the layout of your CD […]
