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Music is dying if you believe the RIAA (Recording Industry Association of America). Music is a growing business if you believe Apple, Google, Spotify, Yahoo Music, Artist Direct, My Space Music, Pandora and hundreds of other options. They’re right – all of them. The ‘good ol days’ are gone. Everything lives in phases – music […]
Here are 10 music marketing ideas from the Music 3.0 Internet Music guidebook. It’s easier to sell your music if you add extra value to it, so it helps to think outside the box when it comes to distributing your music. Thanks to Bruce Houghton of the great music blog Hypebot for numbers 7 through 10. 1) Develop a package […]
Mispelled Names We are all vain and we automatically hate people who forget our names, mispronounce our names, or misspell our names. It makes us feel like an unimportant, irrelevant, ugly doormat. So if you want people to hate you and your film, band, or business…well, you know what to do. I get it why […]
For every dollar spent on producing a major film, the studios have been spending 51-58 cents to release and market it in the United States and Canada. _______________________________________________________________________ Big studios behind Hollywood blockbusters put at least half and sometimes as much as twice their production budgets into grandiose marketing campaigns, and they handle all publicity. […]
When you have a very small budget for your first film, then you must learn to be budget-conscious with every scene, every move, every prop, every costume, actually…every single thing from pre to post production. Concept: From the moment you try to come up with a good concept for your kick-ass film, you should already […]
A few months back, Billboard* provided a list of three tips designed to help a band maximize their merchandise sales. While Billboard’s sage advice is very useful and can definitely help increase the revenue of bands with all sizes of followings, the tips are somewhat little limited and ignore quite a few of the more […]
There are some harsh realities associated with film festivals that you should know about before you submit your film to the festivals – or, even better, before you even make your film. You can increase your film festival chances by making a good moviebut, assuming your film is already in the can, here are a […]
What are region codes? DVD region codes are designed by the Digital Rights Management to allow motion picture studios to control aspects of a movie release (content, release date, price) based on the region. DVD discs may use one code, a combination of codes (Multi-Region), most codes (Region 0) or every code/no codes (Region All). […]
If you are a musician, filmmaker, graphic designer, writer, or if you have a job that requires lots of thinking and creativity…chances are you are oh so familiar with creative burnout. It is when we have nothing more to give creatively- when our cups (or papers, canvasses, etc) are dry and we cannot start anything […]
One surefire way of getting people’s attention is by exposing ‘physical assets’. No wonder we see lots of album covers with girls in their bikinis and guys with their shirts off. I think showing lots of skin and exuding sexy vibes may be effective since a lot of bands are using it since the beginning […]