Whether you like it or not, gimmicks play a big part in the music industry. We’ve said over and over that a career in music requires more than talent- it requires good branding (which could include the gimmicks), winning traits and 10,000 other things. A gimmick is a strategic stunt or look that makes people pay attention […]
In this age of streaming and downloading, albums have to be really special before people (even avid fans) consider making a purchase. It would be a waste of time and resources if you’re just planning to release your CD in a plain-looking case. Not only would you miss the chance to totally amuse your fans, […]
`No musician wants to make 5,000 CDs only to let half of it sit in the basement to gather dust. We don’t want to waste money by overestimating the number of CDs we make. Here are some questions to guide you in coming up with a good estimate: How many pre-ordered your album? If you […]
If you want a classy, cant-go-wrong vinyl sleeve artwork, go for the classic black and white album artwork design. Black and white record sleeves, digipaks and CD inserts are not only more affordable than colored ones, they also look more sophisticated if the design and execution are done right. Here are eleven elegant B&W CD […]
Einstein once said that everything should be made as simple as possible, but not simpler. I don’t know if he’s talking about design, but then again he said EVERYTHING, right? Well, here are CD/DVD packaging with minimalist designs that are anything but boring. If you want an elegant, clean CD/DVD case that really gets attention […]
We all know CDs and shirts are a must have for every band at every level of marketing, but if you want to give your fans something novel but really affordable…something they’d want to show off because it’s too awesome yet so cheap, here are some truly awesome, blog-worthy, share-worthy, affordable band merch ideas that […]
Martin Atkins is a former drummer of PiL, Pigface, Ministry, Killing Joke, Nine Inch Nails and more. He’s also an accomplished entrepreneur and a bad-ass DIY music marketing guru. Atkins has taught at Columbia College in Chicago where he instructed the course “The Business of Touring”. Atkins has written the book Tour:Smart which he calls “the first real book on […]
There are so many ways to get creative with your CD disc art to give your album just a bit of oomph. Here are some of the most creative CD disc art designs we’ve found on the net. Tell us which one you like best.=) Oasis- Be Here Now Dave Matthews Band- Scenes […]
Abaca Entertainment Group– Represents a catalogue of fine quality recordings from a roster of artists/bands & songwriters from Canada, USA, Australia & U.K., along with various smaller record labels – featuring ALL styles of music. APM Music – APM is made up of over 30 libraries. Over 295,000 tracks fill up their vast library. Member of the […]
Sometimes, how you package your tees is as important as the actual tee. Especially if you are trying to create a brand. Now you don’t have to spend boatloads of money on your t-shirt packaging because that would make your products more expensive (no one likes that). Instead, opt for novel but extremely cheap ones […]
