Tom McDonald: On-Demand Priniting

Adaptive during the COVID pandemic

Massive Growth


  • Diveres SKU Range
  • Rapid Scaling Required
  • Complex Designs
  • Financial & Operational Limitations

Tom MacDonald, an independent Canadian rapper, singer, and songwriter, partnered with Unified Manufacturing to ramp up the sale of his print-on-demand merchandise and apparel.

With over 300 designs, MacDonald needed a partner to efficiently manage the demand, maintain the e- commerce site, oversee shipping, and handle returns.