CD – DVD – Vinyl – T-shirt – Box Sets
So you’re in the final stage of releasing a record. Congratulations! Unfortunately, it’s not yet time to relax and celebrate. CD manufacturing might seem like the album is as good as done but in reality. It’s a whole new meticulous process that requires a lot of things from you including the layout of your CD […]
Congratulations and good luck! You are about to enter a new phase in your music career. Releasing music and putting yourself and your music out there, for the public to consume and love, is not an easy feat. Aside from the creative aspects of perfecting your music, you have to do a lot of other […]
A cutout design is perfect if you want more texture (and beauty!) in your CD or DVD packaging. To achieve a really good-looking cutout CD packaging, you need to do an intricate process which could involve your bare hands and cutters or a die-cutting machine. But there is no doubt its pay-off because it is […]
So you got a pretty good number of fans right now (congrats!) but you know it’s not simply about acquiring fans, it’s about keeping them. If you don’t keep them hooked, chances are, they would forget you little by little every day. Keeping them engaged is the best way to maintain a loyal fanbase. Here […]
Most of us cringe whenever we hear the word branding. No one wants to talk about it. But if you want to be part of the music industry (yes, industry. You can cringe again.), you have to think about branding and marketing and networking and all the other non-music stuff in order to turn your […]
Whether you’re a seasoned musician or a new one trying to jumpstart a career, I’m pretty sure you are very familiar of “offers” from bar owners, filmmakers, friends…err, just about anybody to let you play music for free venue, free drinks, exposure and everything else except monetary compensation. They believe that’s the way things should […]
Whether you like it or not, gimmicks play a big part in the music industry. We’ve said over and over that a career in music requires more than talent- it requires good branding (which could include the gimmicks), winning traits and 10,000 other things. A gimmick is a strategic stunt or look that makes people pay attention […]
In this age of streaming and downloading, albums have to be really special before people (even avid fans) consider making a purchase. It would be a waste of time and resources if you’re just planning to release your CD in a plain-looking case. Not only would you miss the chance to totally amuse your fans, […]
A CD packaging so sleek with a metallic touch, that’s what this CD package of Unkle’s “Where Did the Night Fall” is all about. Artist: UNKLE Label: Surrender All Album: Where Did the Night Fall Package Design: James Lavelle, Ben Drury and Warren Du Preez, Nick Thornton Jones Release: 2010 We here at Unified are obsessed with beautiful CD packaging. […]
`No musician wants to make 5,000 CDs only to let half of it sit in the basement to gather dust. We don’t want to waste money by overestimating the number of CDs we make. Here are some questions to guide you in coming up with a good estimate: How many pre-ordered your album? If you […]