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CD Packaging: Physical Fanatics Want Innovative Releases
Posted on Author Chris Bauer
Sony Music Entertainment‘s head of insight. “Although tech savvy, they are older [than digital buyers]. For them, discovery is about discovering old gems from back catalogs. They want a big connection with artists and love box sets. They want innovation in physical recordings.” These include extras added to CDs such as DVDs of the artist […]
CD Manufacturing: All About Barcodes
Posted on Author Chris Bauer
Why do I need a Barcode on my CD? The short answer is “because the retailers who will be selling your CD for you require it.” It’s the way a retail sale is identified, inventory levels are tracked, and sales are credited. Even if you sell primarily at shows or out of your trunk, you […]