CD – DVD – Vinyl – T-shirt – Box Sets
As an indie musician today, you have to be a master of music but a jack of all trades as well. That means that aside from being a musician, you have to be an accountant, an event organizer, a social media guru, and a master promoter too. Whew! Don’t you wish you could go back […]
So you’re almost ready to release your album. The release date is set and the booze is in the chiller…but where are your CDs? Oh, you’re not worrying about it because that’s the easiest part: CD replication. I say, don’t underestimate it, brotha! Sure it’s not as hard as composing music or recording music or mastering […]
I know you don’t want to be sneaky but I’m sure you don’t want to be an annoying salesman who pushes people to buy stuff, either. You somehow want to keep your dignity and voice intact. These “sneaky” marketing techniques aren’t actually sleazy, they’re just hacks so you market more without exerting more effort. That […]
We don’t just buy shirts with good fabric, we buy the ones that match our personality. You have to put this in mind if you plan to sell shirts. Basically, it’s all about how cool it is to the buyer (and I don’t just mean cool as in breezy). You know how you can make your […]
Designer: Hui (Joy) Zhu Project Type: Student Project School: Academy of Art University Location: San Francisco, USA Packaging Materials: Paper, Wood Here is an adorable DVD packaging student project by Joy Zhu on a Wes Anderson Film Festival. I think that if Wes Anderson would see this, he’d definitely hire Joy in an instant. Every […]
It’s 2015! And although you’ve failed to fulfill some of your resolutions last year (and the years before that), I’m sure you’ve accomplished some of the things on your list, too. The start of the New Year is a great time to review what you’ve become and what you’ve done so far and plan your […]
As a small business owner, you probably rely on an array of methods to help get the word out about what you do. Whether you have enlisted the help of a high-powered ad agency or you are more of a one man (or woman) show, one of the most effective ways of spreading the word […]
Here are the nominees for the 57th Grammy Awards for best Special Edition music package. Tell us which CD packaging you like best because it’s pretty hard to pick a favorite! They’re all worthy of an award. CITIES OF DARKSCORCH Leland Meiners & Ken Shipley, art directors (Various Artists) Label: The Numero Group Cities of Darkscorch […]
Your potential customers are bombarded by thousands of advertising images every day from the moment they wake up to the time they hit their beds. You have to find a way to get through all the noise to have your message heard by your target audience. For musicians, this means that you have to find […]
The right price for your CD is the price that people are willing to buy in an instant. But it gets tricky because, of course, apart from that the price should also be enough to cover your expenses and pay royalties/ shares once all the CDs are sold. And oh, some profit left for you […]