{"id":9807,"date":"2011-09-27T09:40:51","date_gmt":"2011-09-27T17:40:51","guid":{"rendered":"http:\/\/www.unifiedmanufacturing.com\/blog\/?p=9807"},"modified":"2022-02-03T07:28:05","modified_gmt":"2022-02-03T07:28:05","slug":"graphic-design-good-logo","status":"publish","type":"post","link":"https:\/\/www.unifiedmanufacturing.com\/blog\/graphic-design-good-logo\/","title":{"rendered":"Graphic Design: What makes a good logo design?"},"content":{"rendered":"<p>What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.<\/p>\n<p>There are five principles that you should follow to ensure that this is so\u2026<\/p>\n<p><strong>An effective logo is (in no particular order):<\/strong><\/p>\n<ul>\n<li>Simple<\/li>\n<li>Memorable<\/li>\n<li>Timeless<\/li>\n<li>Versatile<\/li>\n<li>Appropriate<\/li>\n<\/ul>\n<div>\n<h4>1. Simple<\/h4>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/londonundergroundlogo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9808\" title=\"londonundergroundlogo\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/londonundergroundlogo.jpg\" alt=\"\" width=\"500\" height=\"250\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/londonundergroundlogo.jpg 500w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/londonundergroundlogo-300x150.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>A simple logo design allows for easy recognition and allows the logo to be versatile &amp; memorable.\u00a0Good logos feature something unique without being overdrawn.<\/p>\n<blockquote><p>While in college in the mid-70\u2019s an instructor introduced me to the\u00a0<a title=\"KISS\" href=\"http:\/\/en.wikipedia.org\/wiki\/KISS_principle\">K.I.S.S. Principle<\/a>\u00a0of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration.\u00a0<strong>Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.<\/strong>\u00a0A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion. Remember, the basis of the hugely effective international branding for the world\u2019s largest shoe manufacturer is a very simple graphic swoosh.<\/p>\n<p>~\u00a0Jeff Fisher<\/p><\/blockquote>\n<h4>2. Memorable<\/h4>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/mcdonaldslogodesign.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9809\" title=\"mcdonaldslogodesign\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/mcdonaldslogodesign.jpg\" alt=\"\" width=\"500\" height=\"250\" srcset=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/mcdonaldslogodesign.jpg 500w, https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/mcdonaldslogodesign-300x150.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.<\/p>\n<p>You may be interested to see some examples of\u00a0bad logo designs.<\/p>\n<blockquote><p>Surprising to many, the\u00a0<strong>subject matter of a logo is of relatively little importance<\/strong>, and even appropriateness of content does not always play a significant role.<\/p>\n<p>This does not imply that appropriateness is undesirable. It merely indicates that a one-to-one relationship between a symbol and what it symbolized is very often impossible to achieve and, under certain conditions, objectionable.\u00a0<strong>Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.<\/strong><\/p>\n<p>~\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Paul_Rand\">Paul Rand<\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h4>3. Timeless<\/h4>\n<p><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/coca-cola-logo.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9810\" title=\"coca-cola-logo\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/coca-cola-logo.gif\" alt=\"\" width=\"500\" height=\"250\" \/><\/a><\/p>\n<p>An effective logo should be timeless \u2013 that is, it will endure the ages. Will the logo still be effective in 10, 20, 50 years?<\/p>\n<blockquote><p><strong>Leave trends to the fashion industry<\/strong>\u00a0\u2013 Trends come and go, and when you\u2019re talking about changing a pair of jeans, or buying a new dress, that\u2019s fine, but where your brand identity is concerned, longevity is key. Don\u2019t follow the pack. Stand out.<\/p>\n<p>~\u00a0<a href=\"http:\/\/www.logodesignlove.com\/logo-design-tips\">David Airey<\/a><\/p><\/blockquote>\n<p>Probably the best example of a timeless logo is the Coca-Cola logo\u2026 if you compare it to the Pepsi logo below, you can see just how effective creating a timeless logo can be. Notice how the Coca Cola logo has barely changed since 1885? That is timeless design.<\/p>\n<p><strong>Update: 8\/08\/09<\/strong>\u00a0\u2013 Underconsideration has posted an\u00a0updated timeline of the Pepsi vs CocaCola\u00a0logo. Thanks for the tip off\u00a0<a href=\"http:\/\/1310studios.com\/\">Jon<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Read the rest of the tips here&#8212;&#8212;&#8212;&#8212;&gt;<\/strong><\/p>\n<p>______________________________________________________________<\/p>\n<p><strong><a href=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/jacob-cass-portrait.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9814 alignleft\" title=\"jacob-cass-portrait\" src=\"https:\/\/www.unifiedmanufacturing.com\/blog\/wp-content\/uploads\/2011\/09\/jacob-cass-portrait.jpg\" alt=\"\" width=\"105\" height=\"105\" \/><\/a>JACOB CASS<\/strong> is self-employed as a\u00a0graphic designer, specialising in the fields of corporate identity (logo) design, web design, print design and branding. He is the founder of\u00a0Creative Design,\u00a0a blog on the main subject of graphic design and freelancing.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. There are five principles that you should follow to ensure that this is so\u2026 An effective logo is (in no particular order): Simple Memorable Timeless Versatile Appropriate 1. Simple A simple logo design allows [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9808,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-9807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.2.1 (Yoast SEO v18.4.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Graphic Design: What makes a good logo design? - UnifiedManufacturing<\/title>\n<meta name=\"description\" content=\"What makes a logo good design? 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